I used to add allot more codes on the blog. but lately I've been all caught up into the marketing aspect of things and now and then I seem to lose tract of what this site is really for .
Apps have been dominating the advertising market for a little while now and will continue to do so. With Apple and Android leading the way with millions of apps we can have the opportunity to market to many different platforms. I listed below those platforms depending on your market and provided links to the top apps. This should help you get an Idea of who to market to and where to spend your advertising dollars.
Mobile Gaming and Web Apps
Gaming Apps lead the way with 70% of all downloads. Gaming Apps are expected to grow above 50 Billion world wide by 2015. Gamers spend 10-15 hours each month on these apps making it easy for game app developers to monetize their apps through ad networks. One of the top developers is Rovio that makes the very popular "Angry Birds".
If you are looking for Web Apps for games then you might want to check out Mochimedia for game developers. Mochimedia lets you reach over 100 million Gamers. Zynga, with 232 million monthly users you cant go wrong with Zynga. Here is the Links for the 3 top rated Gaming and Web Apps marketing channels
Mobile Operator Apps
Operator Apps include service providers like T-mobile, AT&T, Verizon, Sprint and countless other operators around the world. These Operators include their own apps for their services offered through various manufacturers of devices. Billions of subscribers can be marketed through this channel. Here is a list of those top Operators.
For a complete list check out this link: Mobile Operators USA
Mobile Payment Apps
With many banks and operators coming out with their mobile wallets, these types of apps are on the rise for financial institutions and vendors of application services. Mobile payments are in the Billions and if your brand does not offer a app for payments then you will be left behind.Here is a list of mobile payment apps and their developers.
eWay- Payment gatewy for iPhone
Square-Payment Gateway for Android and iPhone
Mobile Cloud Apps
With the cloud network everything is being stored and ran online so users can easily access their data, apps and programs from anywhere in the world. noticeably Google's cloud network on their chrome browser lets you install apps and save data through their various offerings with Google Play and other cloud network services. Cloud networks are fast becoming the go to way of sharing and storing of data for many operators and Enterprises. Listed below are the top cloud app development companies.
Mobile TV Apps
In today's digital age Smart TV's are leading the way for interactive entertainment with social engagement from second screen technology and with apps that are more informative making users watch more TV. New digital HD TV's and set top boxes are offering up apps for Mobile Developers as well so you can watch the latest episodes on your smartphone without any lag due to the latest in high speed wireless data. Here is a list of Apps and their developers you can market to.
Hulu Plus-Android App
Mobile Automotive Apps
Automobile Apps are being added to most of every Automobile manufactures list of must have features for new Smart cars. Updating those apps can be delivered through Smart-phones, Bluetooth, Wi-Fi and various wireless networks. Apps that can exchange and update data for your vehicles will be one of the fastest growing channels of app development if it already isn't. Here is a list of Mobile Automotive Apps and their developers.
Mobile App Development
Are you looking to develop mobile apps for multi-platforms? With the millions of apps available , what is the killer app for your niche market. I have listed below a few developers where you can not only host your app but you can develop your apps or have them do it for you.
MobileFrame- A complete Enterprise Mobility Solution
Brightcove-Use HTML5 to build amazing iOS and Android apps for smart phones and tablets
Metova-Custom Mobile Apps for Android, iOS and more.
In closing, I know there are many more channels and platforms to market your Mobile App to. I hope this small list can help.I would check out each one of these companies and find out how you can use their services for Mobile Marketing or advertise in their popular apps. Oh and dont forget you can also submit your app to Google Play and iTunes
Google Over Optimization Workaround
With all the recent hoopla of Google's algorithm changes, specifically about sites that may be penalized for over optimization discussed by Matt Cutts of Google, we just have to make sure as Internet marketers and webmasters that we implement a few changes. I would not do a whole site overhaul unless you think your site really needs it, for the most part if it is working for you now and it is not broke don't fix it, just fine tune it! Here is the Audio Link: Google Over Optimization Penalties.
I have a few techniques I use here on this site to help my rankings.These tecniques I use work for this site and I have seen the traffic jump drastically and I'm sure by implementing some of these techniques you will also see more targeted traffic.
Correlating Sites: I create blogs from WordPress, Blogger MyOpera and such with links that correlate to each page on my main site. These sites are for informational purposes only and are descriptive with links that include the topic to each page of my main site.
Social Sites: I use Google+, Facebook, Twitter, Pinterest, Chill.com, Zurker and a Stumbleupon just to mention a few to promote my pages. I create contests and usefull content that teaches or gives tips on certain topics that people will like, re-tweet, re-pin(include additional links in your pins to your site) and share to create a viral lift.
Deep Linking: Deep linking will show up in Google's results as additional links below the main result for the search query. make these deep links descriptive and have the same title that matched the page you are linking too. If you have pages that you think are more important, don't put those links no farther 1 to 2 clicks from the main page, this will tell Google about he importance of those links and establish hierarchy.
Tags: Use tags to describe your page by using keyword variations and try to use them within your content on the page.Bookmarking Sites: use these sites to create bookmarks and make them public and descriptive pointing to your site. Google still uses links to rank your site, and when you have popular sites that link back to your pages this gives some of that authority to your pages.
Long Tail Keywords: These type of Keywords are more descriptive and easier to rank for. They can produce more targeted traffic and with Google's new Semantic Search, these types of Keywords will make a big difference in rankings as Google will better understand what the user is searching for.
Google has also released a video of a Search results quality meeting with some points to follow:
In Closing, I would like to take a minute and discuss why you should not be to worried about over optimizing. Take a look at these other big sites like delicious.com, Digg, StumbleUpon and Social Bookmarking sites. These sites most likely will not be penalized even though they are rich with keyword content using cloud tags and categories that have single keywords and key-phrases.
They have content that is constantly fresh, the sites have been around for a long time, their social engagement is astronomical and they give value to a good user experience. Like I said above, I would not do a site overhaul unless it is giving a bad user experience and is not offering unique content that cannot be found anywhere else on the internet.
Since I'm Irish I figure why not celebrate St. Patrick's day with a little data on this oh so important day! first I want you to see my T-Shirt I bought for only like $5.
St. Patrick's Day
Saint Patrick is the patron saint and national apostle of Ireland. St Patrick is credited with bringing christianity to Ireland.
Corned beef and cabbage is a traditional St. Patrick's Day dish. In 2009, roughly 26.1 billion pounds of beef and 2.3 billion pounds of cabbage were produced in the United States.
The Wall Street Journal reports that Google along with MetaWeb are updating their Search Algorithm so that the Search Engine understands queries that have more than one meaning using Entities. What are Entities? Watch the video below for a further explanation.
What I take from the video is that Semantic Search will better understand a word or set of words like "Fluke" and the results will show links to a "Fish" and not results that include links to the movie "Fluke" about a dog.. Google's search engine will better understand a search querie based on Metawebs technology and show you more targeted results.
I'm interested how this is going to effect Long Tail Keywords that can have many meanings. Internet Marketers and webmasters looking to rank higher for Long tail keywords and can benefit from SEO with the new Semantic search by further defining what they mean by tagging Entities with the Metaweb technology.
If you are using compound words like "Notebook" Google already recognizes that most people are searching for "Notebook" Computers and not about Notebooks for writing in. I think when you get to the Semantic Search just like now you may have a hard time ranking for that keyword, and if you have a site that sells Notebooks for school kids, that keyword will be very difficult to rank for. However I do believe with Google tracking your "cookies" and based on your profile they can send you more targeted results for the right meaning.
I searched for Keywords that have the same letters like "dennis" and "Sinned" and Google has no problem showing results that are the correct results for their respective English meanings. I wonder what google is going to do for these kinds of words that are meant for foreign websites and they are read from right to left. This why Google has Search Engine results and web page evaluators that are currently classifying every page on the web to make search queries are more relevant for Top Level Domains and such.
Long Tail Keywords
Usually it is easier to rank for Long Tail Keywords and the traffic is more targeted. With Semantic Search I think they should be descriptive and the results will be more defined and data driven. Use the MetaWeb technology to your advantage and build a website with products and services including their data for a better user experience and achieve better rankings for pages that have unique useful information.
In closing I think Entities are a good idea and are driven by human results to build a more intuitive search experience. Search Engines are constantly modifying their algorithms so not only no-one may game the system but to serve up more relevant and targeted results defined by their own users.
I would head on over to my profile on Freebase.com which is Metawebs database for its new Search technology and start defining your entities to help your brand and SEO efforts.
Internet Marketers are always looking for new ways to create new unique content to add to their sites. As we all know content is king and the more unique content, the more targeted traffic.
Infographics are fast becoming the new king of content with new sites that offer Sharing of infographics and sites that allow you to Generate Infographics based on your current ones or their online Infographic Generators.
Below is a list of Infographic generators and resources to help you further Generate and distribute your Infographics that can go viral and send you and your clients targeted traffic.
Update: If you have a link for a good Infographic Generator please let us know about it by leaving a comment below or mailing us. I may do a review on it and include it in this list. I also added Word Cloud Generators towards the bottom of the post. Enjoy these great Word Cloud and Infographic Generators
Visual.ly Infographics Generators
Visual.ly offers data and Infographics and puts them together. Right now their Infographics Generator Tools consist of Twitter and Facebook Infographic generators with more to come.
Chart Gizmo Infographic Chart Generator
Chart Gizmo allows you to create charts for your website, blog and social network profiles, this type of Infographic Generator is good for data and statistics.
Google InfoGraphics Generator
Google Infographics allows you to Generate useful graphics for your page.Google chart tools infographics are static PNG images that you can customize with a single URL request.
Infogr.am Infographics Generator
Infogr.am offers Charts right now, however in the near future they will be offering an online Infographics generator. By the looks of the charts, they should do well with a eye catching Generator for stunning graphics.
Hp color Infographics generator offers an infographic generator to provide small- to medium-sized businesses with a colorful printout to give their companies added impact.
Visuailize.me offers you a way to make your resume into a Infographic. They say text resumes are boring, I agree. Why not make them into beautifully designed infographics that can grab the attention and make you stand out for your potential employer.
Killer Infographics Generator
Killer Infographics has a online embedded code generator for your Infographics, allowing you to share the embedded code in case your visitors want to share your Infographic on their site.
Photo Stats App iPhone Infographic Generator
Photo Stats App is the first Infographic Generator for the iPhone
Dipity Timeline Infographic Generator
Dipity is a Timeline Infographic Generator
Daytum Infographic Generator
Daytum is a online personal data Visual Infographic Generator with a free and a very low paid version.
Piktochart Infographic Generator
Piktochart is a online Infographics Generator that has a free and paid version, easy to use interface with great themes and tools to customize your infographic. You can upload your own photos, add graphics, text, links, symbols and more.
Easel.ly Infographic Generator
Easel.ly is one of the easiest most robust Infographic Generators online. Easel.ly is in beta mode. They have Vhemes which are visual themes, many to choose from and you can add objects, backgrounds, shapes, text as well upload your own graphics. This is a free Infographic Generator and one of the easiest to use.
Word Cloud Generators
Wordle Word Cloud Generator
Wordle is a Word Cloud Generator that has been around for a few years.The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes.
Tagxedo Word Cloud Generator
Tagxedo is a Word Cloud Generator that allows you make word clouds into different shapes and pictures. Tagxedo is a word cloud with style!
In closing I'm sure there are a few more Infographic Generators I have not listed here. I will try to keep this list updated as with the explosion of content marketing there will be surely more to come.
Pinterest and InstaGram are two Photo Sharing sites. According to the twitter numbers Instagram has 1.5M followers compared to Pinterests 569K. If you look further down the Infographic, Pinterest is getting much more mentions probably because of all the latest media hype.
I think InstaGrams iphone app makes it easy to share and that's why there are much more followers. Maybe Pinterest should come out with its own app for Smartphones and see their twitter followers increase substantially.
Everybody knows about Pinterest by now. However there are certain things you can do to increse the traffic to your site using your pins.
When I visit a site and see a infographic I pin it. I include a catching description of the pin and I also include my link to my website just below the description of the pin as a related link.Pinterest users that follow you or search for the same interests, will re-pin that infographic and included is your link in the description.
Now that facebook has integrated Pinterest into the timeline, you can get more viral traffic from your url as the re-pins will show up on the Facebook profiles of whoever re-pinned the infographic you originally pinned or re-pinned. Don't forget about Twitter too! when your followers tweet or re-tweet your pins this also creates more traffic.
If the infographic has a good title and description, you can add in the url to a certain page on that particular subject and reap the benefits of SEO by correlation.
Google Alerts Allow you to create alerts about any subject and shows you the newest results. You can create specific alerts and have them sent to your e-mail.
Creating Specific Alerts allows you to keep up to date with the latest information on what's going on in a particular Subject. Whether you want to create an alert for your name or your niche Google Alerts will show you the latest news.
I created a Google Alert for HTML 5 Articles. This is how I find out about the latest developments in HTML 5 news. I can follow all the links and read up about HTML 5. I always note certain points when I visit each site.
Now to get back to setting up the Alert's you have to have a Google Account and then login.
Search Query:In the search Query Field is where you want to put in your Keywords or keyphrase, you can put Quotes around the query to receive the exact search term
Result Type: Select the drop down menu and select what type of results you want to see whether it be Everything, News, Blogs, Videos, Discussions or Books.( Good for Link Building)
How Often: Select whenever you want to receive the Alerts, As-it-happens, Once a day, or Once a week.
How Many: Only the best or All results. Only the best will give you the latest and most relevant results for your query. All results will give you everything.
Deliver To: Deliver to your E Mail address or an RSS feed.
Now you want to drive traffic to your Content right? there are a few steps I do to market my content.
In closing I think Google Alerts has shown to be a valuable tool for Internet Marketers and Webmasters alike. Goolgle has many more tools you can use to keep up to date on the latest topics like Google Trends.
There are so many ways to do effective Content Marketing, finding the ways and keeping on top of the latest news, tips, Discussions and strategies can be a daunting task, however Google is making it easy for Internet Marketers to follow the rules by making and sharing more tools and Google Alerts is one of many I use to make Content that drives in targeted Traffic with little to no investment in advertising.
Zurker (Referral Link) is a Social Network that gives it's members vShares like a digital stock in the company. Although they call them " agreements between the owners of a startup about the size of their stake in the enterprise to be incorporated". In order to join Zurker you have to be refered by a current member, I posted the referral link above. When you sign up you can get 2 for 1 shares for the first 24 hrs.Each member is allowed to have a total of 500 shares.
Zurker is a member owned application and that means that big venture capitalist's won't be trying to squeeze every last penny from it's members. Zurker has an Open Books policy that displays it's financial data on the site and you can see where the money is allocated too.
You can purchase additional vShares if you want, below is a Picture with the vShare Pricing schedule. You can see ownership can be purchased at a low price per share as there are still very few members. Complimentary vShares are provided to investors who invest more than $25. So you can get an additional vShare for $25, 3 for $50 and 10 for $100.
Zurker's membership stats are quite low right now for a Social Network but are growingat a steady rate. Here is a picture of the Membership page by country. These membership Stats are updated hourly and can be accessed here: Zurker membership Stats.
When you sign up you can connect to like minded individuals who are as passionate as you are about being apart of something that may turn out to be big. You control and own your data. Other big Social Networks owns your digital content and we all know how big Content Marketing is going to be, it is already having an effect on Google's Search Algorithm with the recent panda updates.
In closing, I say why not give it a try. I will purchase a few vShares as well. As the membership grows I can see more features added on.Get in now why the shares are still available and at such a low price.
As a Internet marketer and a webmaster I can promote a product that I own a part of and not have to worry about keeping up with the maintenance of full ownership on a digital property. Like I said above, you can create content and take ownership of it. You will not have a big wig telling you what privacy policies you have to abide by and how much advertising should be targeted towards you.