Google Places for Business is a local search for your businesses products or services. So for example if you want to search for a Mattress store in Bullhead city Arizona, you would of course input those keywords into Google and you would get a result showing up like this Mattress Stores. When you scroll down the page notice Furniture Closeouts has a Google+ page for Businesses. When you click on the link it brings you to their Business page. These results are also place higher as your business has more directory listings, like Yelp. 
      The more +1's you get from Google the higher you rank for your listing, just like sharing in Facebook with the like button, Google is placing high emphases on their social network, which results in higher rankings on their search engine, where we all know, they capture most of all search traffic. Create links like I have done above to your Google Place and your Google+ Pages, it helps to rank higher!
      Last but not least add a YouTube Video of your location, make sure you put descriptive text of your products and services. Next thing to do is add your address in the main text at top of the video and also in the descriptive text at the bottom. Do this for both your Google+ Pages and any other directory listing.