Back in April Google started showing results with Geo-Tags in local search. With the integration of Social Signals and Google+ Local, Geo-Tags have become more so important in ranking your business and products. If you have the Google Authorship Markup enabled from your site linked to Google+ this will greatly increase the visibility and click-through rates in Organic Rankings.

Adding Geo-Tags to your HTML code of your web-page is easy with a Geo-Tag Generator. Add these Tags in the header section between the head and body. These tags are also known as Meta-Tags, search engines read this Metadata to tell what your site is about and Geo-Tags tell them where the web-page is located.

The easiest way to generate the Geo-Tag code is to put in the address of your Local Business and press search. All the information will be automatically generated so you can copy and paste the source code into your HTML.

Check the Dublin Core Box and put in a description as some Geo-Databases use this in their search results. Adding in a description is very useful as it gives specific keywords for you local business and products or services, with mobile search this becomes more valuable for short and long-tail keywords as most people click on the auto-complete feature offered.

The last step is to Validate your Geo-Tags with the Geo-Tag Validator and this will tell you if everything is intsalled and working OK. The end result you want to see is something like this towards the bottom:
"Conclusion: All geo-tag items are complete and valid!
The page contains valid 'ICBM' and 'DC.title' tags as well!"

Any recommendations will be displayed as well with any other data. It is important that these Geo-Tags are implemented properly as Bing uses them in Search results and Google uses them in Google Maps to find your local business

Now that you have your website Geo-Tagged, lets focus on Geo-Tagging your images. Most businesses have a Logo, this of course increases your brand awareness. If you have images for your products and services this will work to. The goal here of course is to increase the rankings of your business, products and services images above your competitors. Geo-Tagging these images will have a positive impact in the SERP's for your organic rankings.

Add photos using Picasa <---instructions and Geo-Tag them. Next you can export them to a place on your Hard Drive them upload them to your Google+ Local account or Local Business page and all the data with the Geo-Tags will be exported with the photo in the EXIF metadata. As you can see here one of the photos are showing up for my local business listing on Google Maps.

You can do this with many photo's and upload an unlimited amount through picasa and they all will be Geo-Tagged in your Google+ Photo Albums. To see them in action just click on the photo you want then click on Photo details and click on the map. don't forget to add a description (your Business Keywords) of the photos as well for each one after you view it in the album.

I hope this helps you in Ranking your local business higher in the SERP's
"By Shawn Lippert"