Check out the New Video and see our stats on ranking Local Small Businesses for Search.
I talk allot about Local, Mobile and Social Search, but without Mobile SEO your rankings can really be affected in the organic listings of Local SERP's. Following these simple guidelines will ensure your mobile site getting ranked on the first page of every major search engine.
Listed below are simple steps you can implement in your website so your customers can find your products and services from any mobile device.
NAP. Name, Address and Phone Number is one of the most important pieces of information you can add to a web page. This is self explanatory why you need this, however with mobile devices they can click on your phone number to call you from their mobile device, this is called a "call to action". I recommend adding the NAP to the footer in your website so it shows on all pages.
Responsive Website Design. This is how your website renders your content on mobile devices. Having a responsive site ensures that your visitors are served content that is readable, properly displayed and easy to navigate. Most Content Management Systems do this automatically for you, however you may need to implement a script. Here is a link to learn more: Mobile Redirect Script
Geo-Tags. Geo tagging your website and pictures allows your location to show up in search results when someone searches from a mobile device. You can implement Latitude and Longitude Geo-Code in Schema so it can be properly recognized by search engines. Picasa also allows you to Geo-tag your pictures. to learn more visit here: Geo-tags for local Businesses
Pictures and Video. Some mobile devices do not support flash. If you have flash content you can use HTML 5 standard tags to embed the video. I recommend staying away from flash as it slows down the page load speed. It is recommended that a page should load within 1 second on a mobile device depending on your connection. Pictures can be Geo-tagged using Picasa (link above). Pictures should have alt-image tags with proper descriptions of products and services preferably with location in the description.
Short-tail Keywords. People searching on mobile devices generally tend to put in keywords that are shorter in length as it takes more time to type on smaller devices. Put these short-tail keywords in the meta tags, header, body and footer.
Sitemap. Add a mobile XML Sitemap to your website. This gives page Hierarchy telling search engines which pages are more important and also allows for easier indexing. You can add a Mobile Sitemap here: Mobile Sitemap Generator
Maps. I prefer to use Google Maps. Make sure your pin marker is on the correct address. You can embed the map into any given web-page using a snippet of HTML code provided to you. You can add your business to here: Google Maps
Socialize. Add a social sharing widget as well add the links to your social networks. The more people that like or recommend your pages increases the links pointing to your mobile site in return helping to improve the rankings for your website in the organic listings. Social search is being integrated into search results so sharing your content and posting to your networks will send important social signals thus helping to increase your mobile website rankings.
Resources: To learn more about Mobile Website Guidelines please visit Google
1. Password strength meter
The password strength meter, as the name goes, is used to inform the Java programmer about the strength of the password, considering the uniqueness of the password and how easy or difficult it is to guess it. Ideally, the password should be a combination of numbers, letters and special characters. Webmasters have a bigger responsibility of encouraging their site users to choose highly unique passwords to prevent easy access of information to hackers.
Adding a set of instructions for creation of passwords on the account sign-up page is one way to do it, but not many people pay attention to them.
A password strength meter script, which is a real-time color meter indicator, allows you to visually display how weak or strong the password chosen by the user is. Including this safety script is a great way to encourage users to register with your site securely.
2. Auto crop for Image uploads
3. Form validation
4. JQuery Autotab
Filling in details like the social security number or the credit card number online becomes easier with the JQuery auto tab script. This feature allows the user to move to the next tab automatically when filling in multiple input columns of a form for phone number, credit card number etc. it may seem like a very basic function but not all websites have it, emphasizing on the fact that it is underrated. The JQuery auto tab is not just important, but essential to make user experience a better one on your site.
5. Context highlighting in forms
Forms may seem like the simplest part of a web page, but are actually the hardest to create. Lengthy forms or forms with unappealing design or layout can put off the user, which is not good for your business.
Obtaining the necessary information from a potential customer is also made possible through forms, which is why it is important to have an appealing form design and functionality.
In any case, care should be taken to not use certain functionality, like the arrays, too liberally. If you do so in the name of enhancing user experience, the performance of the site can be negatively affected.
Seth Williams has been writing with Firebox Training, since July, 2011. He writes on many topics across IT programming, training and developments in the industry. Through spreading wisdom across forums and tech blogs, Seth has realized an open source approach to training professionals across the globe is the way to go.
Or has is all changed just like in every other relationship. Keywords, Long-Tail, Short-Tail, Keyword Variation, Keyword Backlinks, Keyword Recency, Keyword Density, Meta-Tag Keywords, Keyword Linking, Keyword Correlation, Yada yada yada. We use keywords for everything online and offline. From search engine optimization, social media marketing and direct mail to print publications like newspapers.
WE also know search engines love keywords as they describe products and services as well point to relevant content that may be important to a search query. Have search engines lost the love they once had for Keywords? or are they shaking up the relationship and introducing some new ways of spicing up their love life for fear of a 3rd wheel (black Hat) messing up a good long term commitment?.
Keeping up with the latest updates on search engines is very time consuming and can hurt your relationship as well but can greatly help your online business. After all is it not the new thing to do in online marketing relationship building? Promoting your expertise on niches you are an expert in, Answering questions, solving problems and spreading the word through social networks, mobile apps local forums and blogs.
So if relationship building, social sharing and signals are new ways of search engines adding some spice to the relationship then what are keywords doing to add into the mix? Keywords have been the easily manipulative one, the one who has been stuffed in headers, Body, and Footer, the one who as been re-spun so many times that they become confusing and lead search engines astray from producing relevant search queries. Keywords have endured color changing as to hide their true intent on a web-page and have been known to participate in a ménage à trois of link wheels and has added so much more negative influence on a delicate marriage that seems to be fracturing.
I give search engines credit for hanging in there and proving that love really does last and that keywords are still a founding principal of what search engines are based on. Over the years search engines have added in ways of breathing in new life to keywords by changing the ways they can be easily manipulated and pushing away the negative seducers and seductresses. Search Engines and Keywords still have it going on and they are proving it to us and laying it down write in front of our eyes.
The latest mix-up in the ongoing relationship between search engines and keywords has to do with keyword variation. Why do i like variation? well just like in any physical relationship things tend to get a little repetitive, then become boring and after doing the same thing over and over again you look to renew and spice things up a bit, you know add a little variation to it, rekindle that spark that was there but now has faded to a shimmer.
SO what about Keyword variation, How is it adding to the relationship with search engines by producing the most relevant results for search queries? I'm not an engineer for any search engine, I don't know the chemistry of algorithms that determine the best results and I did not stay at a holiday inn so I'm no expert on the subject however after years of marketing and reading, keeping up with the latest updates and changes, constantly testing and modifying websites for users and search engines you can see what works and what does not.
It is as simple as this; keyword variation is a pheromone to search engines, we all have pheromones to attract one another and our pheromones vary and are unique to every individual. websites that have unique content and are authorities in their niche tend to rank higher in search engines because they give off certain signals. These signals include:
Keyword variations are descriptive and for good on page optimization its a good practice to include 3 to five variations of a keyword in the content of a web page. Keyword Variation can include long-tails that are descriptive, Linked within the context pointing to another relevant page or website with each variation used once. No need to overdue it, search engines will think it's a little spammy and it tends to tell your visitors all you care about is rankings and getting your page in front of the most people as possible. The goal of any website is to produce useful content that is easy to navigate and lead to conversions.
Social Signals are an added spice to the relationship with keyword variation, as the more mentions, shares, pluses, likes, pins, tweets, etc have those keyword variations in them and search engines say "hey lookey here" (Si Robertson) <--Duck Dynasty any one! anyways not to get off track search engines conclude this must be important information as many people are talking about it, leaving citations, sharing, and linking to it with various keywords. Search engines say look here, this is important and rank pages accordingly.
Now with Click-Through Rates added as a signal, you have to make those keyword variations very likable with a good descriptive text. People are searching for relevant results in their queries and your keywords need to be eye catching as they skim the serps. Adding in Authorship greatly increases the click through rates, you just have to make sure your content will keep them on your site. Search engines keep track of these signals and are including them as a ranking factor, look at news sites with big stories and prominent Authors that write about their expertise, they consistently rank high because people know about them, people like them, share their content and engage.
Search Engines and keywords go hand-in-hand, I do not think search engines have lost the commitment they only ask that their partners work with them, add value to the relationship,build on a better result that will endure the struggles and survive together, Just like most other love affairs you eventually spice things up a bit and you would only hope your partner joins in and adds to it, after-all it does take two to Tango!
I get enough traffic on this website that it pays for itself just from the affiliate links. I like creating allot of unique content but it can be very time consuming and you always have to update it when products and services change and are not offered anymore.
I was thinking about a online store where everything is pretty much automated, So I said dropshipping? no, a store where I can keep track of inventory? no, all this is allot of work. I remember a few years back I was an associate member of Amazon.com and recently I saw in my mail an advertisement for $75 in free product advertisement so I headed on over to check it out and found what I was Looking for.
Amazon has aStores where all you do is pick out your products by categories and subcategories and enter in a few keywords. After that just put a little code on your website and your done!
feel free to check it out on the picture link on left and sign up.
I have added a new service for Social Media promotions. Partnering with an extensive network of social media experts I can add this service at a relatively low cost. Here are the types of social media promotions that are offered:
With the integration of social search and social signals in the serps it is becoming more important to promote your products, services and brand on the major social networks.
Understanding User Intent
User Intent, this is what the search engines love and they crawl every page out there in cyberspace looking for great content to index that matches a specific search query.
Search marketers and webmaster have been doing keyword research and adding them as needed in their SEO strategy for a long-time now and while keywords are still needed why not change those keywords into (Search Query Keywords) or (Key Phrases) based on users intentions. There are two specific user intentions i'm going to focus on;
Informational queries can lead to transactions, that is why it is important to optimize each page for these two types of queries. Below we will take a look at the steps on how to optimize your site for these types of search queries. Feel free to copy and paste, just insert your own information.
First-Lets add those (Query Keywords) in the Meta-tags. Take a look at an example for the search query "How much does a home security alarm system cost":
<meta name='description' content='Our home and business security alarm system packages are tailored to fit your individual needs with no cost and free installation' />
<meta name='keywords' content='How much does a home security alarm system cost,cost of home and business alarm systems,buy home security alarm system' />
How to find informational and transactional search query keywords:
There are many keyword programs out there. I like to use:
The next step is to add image tags to your photos, this is know as an alt-tag and adds a description to the image. Check out the image above there is a description below it and when you scroll over it with your mouse you can see alternative text.
Next you want to add user intent search queries into the web copy of your page in the header, body and footer. You can bold the keywords to make it stand out. Make sure the content is well written and descriptive.
You can add user intent keyword links to other pages that correlate with the current page and site. When you socialize your page be sure to create back-links with the chosen keywords and add a description.
Next I would head over to Schema Creator and add micro-data for products and services. Micro-data markup enables search engines to understand information on web pages and provide more richer search results in order to make it easier for users to find relevant information on any given webpage.You can add user intent queries to the descriptions of the micro-data.
Geo-Tagging your products and services help with local search for mobile devices. Here is a Geo-Tag Generator that will automatically produce the code for you to copy into the HTML of a web page.
I hope these basics of User Intent SEO can help your bottom line. Just remember to think and act like a consumer asking search engines questions. Add those questions and answer them in your web copy. Socialize them on Google+, Facebook, Pinterest, Twitter etc. Make great content that is informative and leads to a transaction by making the call to action easy to find and simple to execute.
Local SEO Tools
If you are a small local business, you might have heard about the strong benefits you can enjoy from local SEO. However, you might not have the marketing budget available for such a service, or feel that you want to give a go yourself, first.
Using the experts is definitely the best way to have the best local SEO results, but there are a number of things you can do yourself if you fall into either of the above descriptions.
If you have more time than money, carry out these actions to make your website a hit in your local area.
It is very easy to get lost in making sure your site is optimised and uses keywords and meta tags effectively, but the first thing to do is to simply concentrate on ensuring that you site is as clean, welcoming, and user-friendly as possible. The design should be slick, and the content clear and concise.
Your attitude to your website should be to have as much content as you need, but no more than is necessary. Remember, you’re a local business, not a Fortune 500 company.
Once you’re site at the right standard, you can start to focus on the local SEO aspects.
Once you’re ready to go you need to start seeking out those online business directories. Google+ Local – formerly Google Places – is your natural starting point, but you should also look at Bing, Yahoo, and other online directories such as Yell.com in order to list your business. Search out local business directories, too.
Include as much information as you can in these listings, including address, contact details, location, and anything else that you might be asked for, such as your industry or target market.
This sounds easy, and it is. However, you should take time and be very thorough, checking all spellings are correct and that all information matches on each directory. If you make a mistake at this stage, you could do yourself serious damage.
You cannot control what your customers say about you, so it is your responsibility to ensure that you are delivering excellent products and services so that any reviews are positive. Google, in particular, will give preference to businesses that have been subject to a number of reviews. Word of mouth is a great way to bring more people to your business. Ensure that everything written is positive; direct your happy customers to Google+ Local to review your business and attract others.
Head across to schema.org and you will find some great tips for making your website even more visible in the eyes of search engines. This is a perfectly legitimate thing to do, and best of all, people looking at your site won’t know you’re doing it unless they have viewed the source code.
Focus on your location, and watch your local search ranking soar!
Keep It Up
Ensure that you maintain a blog and a social media presence so that you are a ‘live’ entity online. Most of what you do will have an impact on your search visibility, so ensure you use your time to best effect and feel the benefits without paying out for a local SEO partner.
This Article is our first guest post here and was brought to you by local SEO specialist Bright Local.
Brightlocal offers 6 local tools currently and provides a service free for 30 days, check them out below: