Targeted Local Mobile Keyword Research & Optimization

Local Mobile Keyword Research Tool

Lets do Some Local Mobile Keyword Research. My go-to Keyword research tool is Google's Adwords Tool. This tool allows you to target specific keywords for mobile devices.

• First you must go to the tool (Link Above)
  
• Put in your Targeted keyword or Keyphrase
• Click "Advanced Options and Filters"
  
• Select your Locations and Languages
  
• Open the drop down menu in "Show Ideas and Statistics for"
  
• Click on "All Mobile Devices"
  
• Select "Local Monthly Searches" under "Filter Ideas"
  

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Mobile Auto Complete Feature

Auto-Complete
For this keyword research, my query is going to be "Bars in Bullhead City AZ" I chose this keyphrase from using my mobile device's Google search widget. Most people use the "Auto Complete" feature as they don't have to type out the whole search query. Researching  Short-Tail Keywords are essential I believe in mobile keyword optimization for websites looking to promote their products and services.

What's nice is the Auto-Complete gives you a list of the most popular search terms. Copy these search terms and use them in the Adwords keyword tool to refine your queries.

Notice how I highlighted "In" & "To" you can add these words in your mobile SEO as well, don't forget to add "Near" "Area" and other Geographic Location terms. These words are not necessary to put in the keywords tool however using them in your mobile keyword research and mobile optimization cant hurt.

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Refine Local Mobile Keywords

Refine Local Mobile Keywords
After the List of Keywords and Keyphrases has been populated, scroll down to look at the list. Google defaults the list under it's "Ad group ideas (Beta)" tab.

Here you can get ideas to add to your list of targeted mobile keywords. I highlighted "Local sports bar and grill" "Find local bars" "Cocktail bars" and "Pubs" <---last one great for St. Patrick's day, to add on my list. You can further refine your Keyword research by clicking on the blue keywords arrow and selecting "Show more like this" or select"More Like These" to the right of the Main Bold Keywords.

When finished checking the boxes of the keywords you want you can download via button above the list.

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Applying Keyword Variation

Applying Keyword Variation
In "SEO" using keyword variation allows your keywords to come up in many queries and if your using Adwords these variations can help your ads show up more often. You can check this out by using the Adwords Traffic Estimator Tool.

Optimize your site further by using these keywords in the structured data of your website. Structured data allows search engines to find important information on what your website is about and display it accordingly in the Organic listings. You can find out more about how to add structured data here: Schema

Don't forget to add these mobile keywords in your description, alt image tags, meta tags, internal links, socialize, next to phone number and address.

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Geo-Tag
Geo-Tagging your pictures, videos and website allows search engines to display targeted content based on geographic location. If you have a bar, restaurant or any business that offers products and services, I recommend Geo-Tags to help boost your optimization and lead the pack for organic mobile search. You can add these mobile optimized keywords in the Goe-Tag meta-data. More about how to add Geo-Tags to your website can be found here: Geo-Tag Your Local Business

Any ideas, Suggestions or Resources? please leave them in the comments below.