How To Get Indexed In Google
How To Get Your Pages indexed Quickly In Google. Follow these 3 quick easy steps
By "Shawn Lippert"
SEO For Local Search
The Panda Update was launched on February 24th 2011 and was known as the (Farmer Update) because people published dozens of low-quality, keyword stuffed articles, or their site was rife with spelling errors, duplicate content etc. Google went page to page on a given site and if it thought there was significant spam it devalued the site.
The Penguin Update launched on April 24 2012 and according to Google "Penguin is an important algorithm change targeted at web-spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” This effected sites that used link farms, has to many backlinks with the same keywords etc.
Local Search has gone Social and Mobile, integration of Maps and Mobile Search into Smartphone devices, Tablets and Vehicles through applications are skyrocketing. More people are using their Mobile devices for online access every day and this trend will continue to grow for years to come. If you are looking to drive more foot traffic to a brick and mortar store or increase the visibility of your brand, optimizing for Local Search is the right move for search engine rankings and conversions.
So what do we need to do now to make sure we clean up our sites and gain back our Organic Rankings? This is the question I get constantly emailed and phone calls on every day.
First create a link report to see what sites and keywords are used to link to you with. Here is a Tool called Open Site Explorer that will do that for you. Visit those sites that you do not want linking to you anymore and email the administrator or webmaster asking if they can remove the link pointing to your site.
Second is to do on page and off page Search Engine Optimization, then submit a webspam re inclusion form (Link at bottom of post) to Google.
There are two important factors here we are going to look at, On-page and Of-page SEO. I know you have heard about this before and I'm probably sure you know how to do this but after the Penguin update there are a few tweaks you must add to these factors in order for you to gain back your Organic listing in the SERP's
*Update, Here is a Video called "SEO for Startups in under 10 Minutes" by Maile Ohye a Developers Tech Lead at Google.
On-Page Search Engine Optimization
Offsite Search Engine Optimization
After you have cleaned up the site using the Search Engine Optimizations guidelines above use the following Form from Google to explain what you have done and give an example of your efforts.Here is the link to the WebSpam Form for re-inclusion.
Ranking higher in the Organic Listings for Local Search can be achieved pretty quick as you are only competing with other Local Businesses. The use of Long-Tail Keywords also help as most of them are not as competitive as 1 and 2 word keywords. With everything going Social and Mobile, its a good idea to optimize your site for fingers and thumbs<----easy navigation.
There are much more factors in ranking a page in the organic listings and in fact Google has 200 such signals. No one knows the true algorithm except for search engines and the coders themselves. The best option is to keep up with the latest information in search engine news. Join Forums, Blogs and Social Networks that have Search Engine Marketing groups.
Remember, No true Search Engine Optimization Specialist can guarantee you first place rankings in the Organic Listings. While many claim they can, they probably could when it comes to non competitive keywords and for Local search it is much easier to rank. Let them show you results of their work and check out their following on social networks, this will give you a good idea of reputable companies!
By "Shawn Lippert"
These are the 10 Videos Webmasters must watch according to Google, Thanks to Chris Crum form WebProNews
Google Webmaster Videos
What the Plus,Google+ for the Rest of Us
I Just got done reading Guy Kawasaki's Book "What The Plus, Google+ for the Rest of Us"let me tell you, this guy has done his research and if you don't start using Google+ for personal and business use, you are missing out on one of the most advanced social networks on the Internet!.
There is so much to go through in the PDF version which I have uploaded here for you to read, however since I'm a Search Engine Marketer and SEO kind of guy. I immediately took interest on the part of "How to Optimize for Social Search" and "How to Optimize your Posts for Search Engines". Scroll down to page 87 where he explains How to optimize for Social Search.
How to optimize for Social Search.
What I take from it is that you should write about what your niche is and quite often so your name stays on the list of "Suggested People" in the right Sidebar (This increases your Authority and Gives Higher click through rates) Give tips and help other people, the more you comment on your niche the more likely your posts and comments will show up in search results. He calls this SED: Search Engine Duhism.
How to Optimize Your Posts for Search Engines.Pg 147
Guy Kawasaki basically says "Write Good Shit", write stuff people will enjoy and want to share with others. If it is good, Google will find it and index it accordingly.
I will ad on to the above subject since it was short, however he is right on the mark about writing good content.
From my personal experience with optimizing Google+ Business pages, I listed the following Tips to increase your visibility in Google+ and on the SERP's
Authorship-Include Google's Authorship on your blog and add it to your Google+ profile, this increases click-through rates and gives better credibility. Instructions on how to do it are explained here: Google Authorship
Hash-tags-Include Hash-tags like this: #SEO to make it easier to find your posts in search.
Pictures-Google+ is a visual world, people click on stimulating pictures and tend to comment on them the most. Provide a description and tag your pictures.
Videos-Short video clips no longer than 30 seconds should keep peoples attention, include a short description what the video is about.
Address-Include your address on your Google+ business page and in important posts as well, this is good for the Google+ Local Search Feature and it woks in the Google+ App for Mobile devices, I use it daily and it works (Brick and Morter stores take note) this will increase your foot traffic and Local brand.
Share-This is one of the most important things in Google+. Sharing other peoples posts and mentioning them by adding the + and their name or business like this +Guy Kawasaki will let them know you mentioned them, and increase your visibility and gain new followers
Be sure to check out Guy Kawasaki's Google+ page and his other books for that matter. He gives great advice and is a tremendous Content Curator with a big following.
About Guy Kawasaki Excerpt from PDF
"Guy Kawasaki is the author of eleven books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He is also the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College."
By "Shawn Lippert"
What the Plus, Google+ for the Rest of Us. BY "Guy Kawasaki". PDF
I use Google+ for my own business as well as my clients. When Google+ came out with the local pages feature I immediately jumped into it to find out how I can improve the keyword rankings in the Organic Listings for my local clients.
One of the Keywords i use is "Mattress Stores" for a local client called Furniture Closeouts located in Bullhead City AZ. I had set up a Google Places account as well as a Google+ account a while back for the business and linked them together. I was getting mixed results in the SERPs as those keywords were ranking in the top 5.
I added a Local page the other day to my Google+ account for Furniture Closeouts, uploaded some pictures and videos and tagged them. The results shown below are already showing up for the #1 spot
Here is a link to the Local page i created the other day: Furniture Closeouts
Here is the Link to the Query I used on Google+: Mattress Stores
Here is the link for the Query I used on Google Search:
While its paying off in Google+ I am still in the top 5 results on Google search for those keywords.i will do some more optimizing and see what happens
With everything going mobile and as more people use the Google+ App for their local searches I'm sure it will increase the foot-traffic to their local business. However most people still use their default search app on their smartphones, so I need to do some more SEO in order to gain the #1 spot in the Organic Listings.
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"