Structured micro-data is a way for search engine to make sense of content in your HTML. Google, Bing and other search engines created a structured data standard called schema.org.
Schema Micro-Data tells Search Engines what a particular product is about and this info is usually shown in the SERP's as a Rich Snippet. This kind of Snippet is chock full of information and can increase the visibility of your Local Business Products and Services.
So how do you use Schema and add it to each individual page? Raven Tools have made it easy for us by creating a tool that lets you list your products, Services, reviews etc.
This very cool tool is called the Schema Creator. Copy and paste is all there is to it! First step is to figure out which schema you want to use and select it as you can see in the picture to the right. After you have selected your Schema it will take you to a form to fill out and this is where it gets fun!
Schema Creator Form
Select from the Drop-Down List Local Business and fill out the rest of the form. When you get to City, State and Region you would want to put your Local Business address. Now if you want to cover multiple service areas you can add an additional state in the region area as I have done here.
Next you can see a preview of how the structured data looks. Underneath the preview you can copy and paste into your HTML document (Page) in the header.
To see how the data looks in search results head on over to Google's Rich Snippet Testing Tool for Local Search and this will show you if it is working or not.
Service Area and Location Settings
Do you know how to rank for multiple cities in Google+ Local Listings for Businesses?this is going to be a quick tip here, simple to follow.
Log Into your Google+ Local Business Listing account, Edit Listing and scroll down. A quarter of the way down on the left hand side you will see a field form for the Service Areas and Location Settings for your Local Business. Click the radial button so it is marked yes and it will open up the rest of the form as you see in the picture on the left.
Next mark the Distance from one Location field and where it says Service Area within [ 100 ] <---put in the number of how many miles your business is willing to cover for it's service area, for example I put in 100 miles which covers three states and multiple cities as I live Close to the Arizona, Nevada and California state lines that covers multiple cities like Bullhead City AZ, Las Vegas & Laughlin NV as well Needles California.
Bullhead City AZ, Las Vegas NV, & Needles California
The result you will see is a map of the service area your local business covers. The benefit of doing it this way allows you to cover multiple cities and areas all at once and include all the area and zip codes so you do not have to list each one separately and in-case you may have forgotten to list one or just don't know the area and zip codes.
If there is a incorrect location it also allows you to fix the marker for exact location and service areas for your local business as you see in the picture to the right.
Using the Service Area and Location Settings form on Google+ Local is really beneficial for multiple cities and towns especially if you live in a compact area like Los Angles that has Anaheim, Escondido, Huntington Beach, San Diego and More. I use this Local Strategy for my local Business clients and they continually rank high for their niche listings in the Organic and Local rankings
Furniture Closeouts Google+ Local Listing Ranked #1
I was reading an article a month or two ago on how high the percentage is for mobile ads that get clicked on, however the conversion rate is very low. Then I realized what was happening as I constantly found myself clicking on mobile banner ads accidentally as I was browsing the web or playing a game with in-app advertising on my Samsung Galaxy S.
I constantly Search Google and use the Auto-Complete feature allot and use it to check out the SERP's on my mobile device for some of my local clients products and services. Most of the keywords I searched for were only 1 to 2 words long as the Auto Complete feature populated the best keywords for the query.I came up with a list of these mobile keywords
Local Business Keywords
You are probably wondering where I'm going with this right? Well For one of my Local Clients I started optimizing their Google Adwords with Mobile Ads using these keywords and of course Geo-Targeting them. In their Local Business listing on Google+ I optimized their Posts, pictures and descriptions with the keywords optimized for Mobile Search. Notice how many impressions in the picture to the right, there was a total of 355 impressions and exactly 157 calls to action most of them for driving directions and more info on maps
Furniture Closeouts Local Business Listing on Google
This tells me that most people are searching for local products and services with their mobile devices, as you can see my local client Furniture Closeouts on Google is in second place for the Maps Listing. The first place listing is for a business that moved to another city in Arizona. They also have their own website they can optimize as where my local client does not. it is possible to optimize a local client using Google+ Local and have them rank high in the Organic Listings even with-out a website of their own.
As for the Mobile Ads there was a slight increase in the clicks for the past month. I need to do more optimizing and I will see what happens.
If you have a Local Business Start optimizing for Mobile Search with shorter keywords instead of Long-Tail as the Auto Complete feature shows these more and it seems that is what people are clicking on.
Google+ Local Business Page
We all know by now adding Video from YouTube to your website helps boost rankings in the organic listings by adding a link and description (Address, Phone # etc) in the title of your videos.
Google+ Local is no different when it comes to using the same method. If you go to Google Places for Business and Sign in, you can edit your business listing and it will automatically show up on Google+ Local. Scroll down page till you see where you can add a video from YouTube.
YouTube Video manager
Go to your video manager page on YouTube where you uploaded your video. Scroll down just below the video and click the share button. You will see where you can copy the link, however this one will not work. Click on the options menu below the link and select "Long Link". The Link to copy will change to "http://www.youtube.com/watch?v=yourmovie". Check out the Screenshot-------->
Google+ Local Business Video Link
This is the link you need to paste into you Google Local Business page in order for it to work properly as the shortened version does not. Check out the screenshot to the left.
Adding Video with proper descriptions and linking them from YouTube, and Google+ Local Business Pages gives Authority as they come from two high Page Rank pages and Google+ Allows you to add The Rel=Author Tag and link it to your site or blog in-turn increases the click through rank in the organic listings by enhancing your snippet displayed in the SERP's
Local Business Website
I build local websites with a few things in mind. First thing I look for is where my site is hosted so I can check out what kind of (CMS) Content Management System is offered. I can build local websites using various builders however when I'm building a site for a local client, I like to teach them to take over so they can make updates to their own sites keeping their maintenance costs little to nothing.
Second, most site builders come with some form of Blogging platform. I think a blog is very important for local business as it is always new and fresh content that gets updated regularly for the search engines as well as keep your readers and customers informed on new products and info. Most business sites are using a blogging platform as their main page, Its engaging to users and being the main page it is updated frequently.
I like to build out the local site using Weebly's Drag & Drop CMS. It is unbelievably easy to learn from and teach site owners how to update their content. Check out some of the elements you can use in the snapshots below.
Here are some Muti-Media Elements
More Elements for drag & Drop Website Design
Using an easy Website builder you can feel confident handing the site over to your clients. there are so many features it ridiculous. On page SEO is simple and they allow you to add keywords and descriptions, Pictures have alt-image tags and a host of other features to add a great user experience. I host this site on Weebly servers. I like it so much I have become an Affiliate for them.
After you build your local site, do your SEO and socialize then submit your site to some Local Business Directories. Read more info on tips and strategies on this blog for on page & off page local SEO & Marketing.
To learn more on building your Local Business Website contact us or check out Weebly by using the (Affiliate) link below and build yourself a free website to start!
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"