Lets do Some Local Mobile Keyword Research. My go-to Keyword research tool is Google's Adwords Tool. This tool allows you to target specific keywords for mobile devices.

• First you must go to the tool (Link Above)
  
• Put in your Targeted keyword or Keyphrase
• Click "Advanced Options and Filters"
  
• Select your Locations and Languages
  
• Open the drop down menu in "Show Ideas and Statistics for"
  
• Click on "All Mobile Devices"
  
• Select "Local Monthly Searches" under "Filter Ideas"
  

Auto-Complete
For this keyword research, my query is going to be "Bars in Bullhead City AZ" I chose this keyphrase from using my mobile device's Google search widget. Most people use the "Auto Complete" feature as they don't have to type out the whole search query. Researching  Short-Tail Keywords are essential I believe in mobile keyword optimization for websites looking to promote their products and services.

What's nice is the Auto-Complete gives you a list of the most popular search terms. Copy these search terms and use them in the Adwords keyword tool to refine your queries.

Notice how I highlighted "In" & "To" you can add these words in your mobile SEO as well, don't forget to add "Near" "Area" and other Geographic Location terms. These words are not necessary to put in the keywords tool however using them in your mobile keyword research and mobile optimization cant hurt.

Refine Local Mobile Keywords
After the List of Keywords and Keyphrases has been populated, scroll down to look at the list. Google defaults the list under it's "Ad group ideas (Beta)" tab.

Here you can get ideas to add to your list of targeted mobile keywords. I highlighted "Local sports bar and grill" "Find local bars" "Cocktail bars" and "Pubs" <---last one great for St. Patrick's day, to add on my list. You can further refine your Keyword research by clicking on the blue keywords arrow and selecting "Show more like this" or select"More Like These" to the right of the Main Bold Keywords.

When finished checking the boxes of the keywords you want you can download via button above the list.

Applying Keyword Variation
In "SEO" using keyword variation allows your keywords to come up in many queries and if your using Adwords these variations can help your ads show up more often. You can check this out by using the Adwords Traffic Estimator Tool.

Optimize your site further by using these keywords in the structured data of your website. Structured data allows search engines to find important information on what your website is about and display it accordingly in the Organic listings. You can find out more about how to add structured data here: Schema

Don't forget to add these mobile keywords in your description, alt image tags, meta tags, internal links, socialize, next to phone number and address.

Geo-Tag
Geo-Tagging your pictures, videos and website allows search engines to display targeted content based on geographic location. If you have a bar, restaurant or any business that offers products and services, I recommend Geo-Tags to help boost your optimization and lead the pack for organic mobile search. You can add these mobile optimized keywords in the Goe-Tag meta-data. More about how to add Geo-Tags to your website can be found here: Geo-Tag Your Local Business

Any ideas, Suggestions or Resources? please leave them in the comments below.

I just wanted to do a quick post on Google's Above The Fold AdSence Tool. I have played around with moving my Ads around and have found the best spots for Ads on the website has been on the top and to the right of my content above the fold.

Google of course reconfirms this on their Adsence Tool Site as you can read the text in the Picture to the left. Above The Fold is a Newspaper term where there is a physical fold in the newspaper itself where the stories and headlines attract the most attention, this is also true with websites.
There is one important rule to remember when placing AdSence on any given page

1. No more than 3 ads per page

No matter if it is a text Ad, Banner ad or Link Unit ad you must only use 3 per page. My suggestion is one in the header, one in the body and one in the footer, However I may use 2 in the body if it is a long article or page.

Check out The Above The Fold Adsence Tool and see if your main content can be seen above the fold as well as any ads you may have.

I have been on the game marketing wagon for the past few weeks and I just noticed that Google is is offering Publishers a chance to have Adsence in the game Apps they develop for Web based Flash Only games.
  There are a few requirements your games must meet in order to be eligible:
Current Requirements

1. Game plays: Minimum 500,000 per day
2. Game types: Web-based Flash only
3. Integration: Must be technically capable of SDK integration
4. Traffic source: Must be 80% US & UK Traffic
5. Content: Family safe and targeted at users age 13 and up
6. Distribution: Must be able to report embed destination and have control over where games are distributed

  

• If you have web based Flash games that have a minimum of 500,00 per day then i'm not sure you really need Adsence depending on how much Google will pay you for Game Keywords. You can serve up your own ads with a little JavaScript and HTML and let other advertisers buy up the ad space that is available set at your own price.
  
• Flash Games are of course the best games out there to play when it comes to visuals and Gameplay. I can understand why Google would want to serve up Image rich media ads to best serve their customers.
  
• SDK integration is for the Android Platform. Google Play offers Flash Game Apps, Tools, E-Books and so much more so I suggest learning how to use the SDK  from the Android Developers site and start building your Android Apps
  
• If you are a U.S. and U.K. developer I would not worry to much about this, they need mostly English sites so Advertisers can effectively market in their targeted Geographic Location.
  
• Teenagers and adults love to play Games, most of the teens today and adults as well have smart-phones capable of downloading the Game Apps from Google Play, this is why they want you to target your games for that demographic.
  
• Google wants to know where the games are embedded for Analytics and to make sure the ads are on approved sites that are safe for their clients. Google wants to make sure you have control over your games, so you can update, Distibute and market them properly and effectively giving their advertisers a good reason why they should advertise on the Google Game advertising platform.
  

If you are already a Adsence publisher then great, in your control panel on the left hand side under more products(Pic below) you will see a link for Games, click on it and it will bring you to the Adsence for games sign up form.

I'm a Adsence publisher as you can see I have text link Ads on the top and image rich media ads on the left hand side below the navigation. I have incorporated the Google Adsence into my Android Tic Tac Toe Game by adding some simple JavaScript and HTML code from Google without signing up for the Adsence for games program. It works and display fine with relevant adds showing up based on properly placed keywords by the Ad. The game is on the Google Play site and is also updated and hosted on this site as well.

Following my example above is a alternative to make some extra revenue while you game App increases in popularity by downloads and game-play. Give the Android SDK a try and see what you think, its all about App marketing these days and it makes sense to Adsence.