Google Alerts Allow you to create alerts about any subject and shows you the newest results. You can create specific alerts and have them sent to your e-mail.
Creating Specific Alerts allows you to keep up to date with the latest information on what's going on in a particular Subject. Whether you want to create an alert for your name or your niche Google Alerts will show you the latest news.
I created a Google Alert for HTML 5 Articles. This is how I find out about the latest developments in HTML 5 news. I can follow all the links and read up about HTML 5. I always note certain points when I visit each site.
Now to get back to setting up the Alert's you have to have a Google Account and then login.
Search Query:In the search Query Field is where you want to put in your Keywords or keyphrase, you can put Quotes around the query to receive the exact search term
Result Type: Select the drop down menu and select what type of results you want to see whether it be Everything, News, Blogs, Videos, Discussions or Books.( Good for Link Building)
How Often: Select whenever you want to receive the Alerts, As-it-happens, Once a day, or Once a week.
How Many: Only the best or All results. Only the best will give you the latest and most relevant results for your query. All results will give you everything.
Deliver To: Deliver to your E Mail address or an RSS feed.
Now you want to drive traffic to your Content right? there are a few steps I do to market my content.
In closing I think Google Alerts has shown to be a valuable tool for Internet Marketers and Webmasters alike. Goolgle has many more tools you can use to keep up to date on the latest topics like Google Trends.
There are so many ways to do effective Content Marketing, finding the ways and keeping on top of the latest news, tips, Discussions and strategies can be a daunting task, however Google is making it easy for Internet Marketers to follow the rules by making and sharing more tools and Google Alerts is one of many I use to make Content that drives in targeted Traffic with little to no investment in advertising.
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"