Sports Bars Lake Havasu City, AZ
I like to dig deep into any kind of Social Analytics to see how I can further market a local clients business or give some insights to a future client. We all know by now Google+ Local has a rating system depending on the reviews (Local Citations) and it helps with the display of Rankings and also helps drive foot traffic.
For this little exercise I'm going to use Google+ Local as I have stated above already. This wonderful platform lets you drill down into niche markets and target potential clients, customers and followers.
Lets start by opening up Google+ Local and Discover some Sports Bars Located in or near Lake Havasu City, AZ. This is football season and competing for those sports enthusiasts that like food & drink will help increase foot traffic and gain some much needed citations.
For the Search Query I used "Sports Bars" and for the location I used "Lake Havasu City, Arizona. Now you can scroll down the list and check out to see how many reviews and what the overall score is for an establishment. I chose the one that came up in the first listing (Mad Dogs) as I have been there many times before at the Bullhead City, AZ location.
Donald Cook's Google+ Reviews
After I clicked on mad dogs, I looked down to check out the reviewers and scroll over to see how many reviews that persona has given to local businesses.
Donald Cook has rated the establishment Excellent and has 83 reviews. If I owned Mad Dogs I would extend a thank-you and maybe a coupon for maybe the next time he stops in, also I would ask him to check-in with FourSquare and let him get a deal on something every so often when he checks in.
Now Donald has many reviews so we are interested in the ones he has written on for "bars". Type that in the query and Google+ drills down deeper to show you exactly what your looking for. Donald has many reviews on bars, 18 to be exact. This is the kind of data (analytics) that Businesses and Local marketers should be looking for and Google+ Local is a great platform for Social Marketing.
Mad Dogs should use this data to increase the number of +1's by asking patrons for reviews if they liked the service and provide a link to their Google+ Local Business page or a QR Code they can scan with their mobile device that will take them right there or to their website. With Social Signals being integrated into the Organic Search results these citations on Google+ and Zagat are increasingly becoming more important especially according to the recent research on Mobile Search that says "64% of mobile restaurant searches convert within the hour".
Mad Dog's Facebook Plugin
On Mad Dogs Bar & Grill Google+ page is a link to the business website. I check to see how the website is socially connected and noticed they have a big plugin for facebook with 345 likes. On the bottom of the page is a twitter and Google+ button.
Facebook is a great place for Local Businesses to connect with their customers and I found one local patron (Sean kerns) that looks like a happy customer.
Mad Dogs can ask him for a citation on Google+ and a Tweet since he already liked the business on Facebook. Sean Kerns has 451 friends and 99 Likes, you can drill down further to engage his friends by sorting through the ones that live in Lake Havasu and friend them, Facebook already lets them know that Sean Kerns likes the business.
Facebook lets you sort through his friends by the city from the drop down list. Immediately you see Mallorie Baker holding a shot Glass and Tricia Rill Jandrew who is a Food & Beverage Manager. This is targeted data that Facebook allows marketers and Local Businesses to use in order to create a bigger fan base and increase foot traffic to brick and mortar establishments. You can use the same techniques on their profiles and search their posts to see if they have also frequented Mad Dogs or any other Sports Bar in Lake Havasu.
Facebook already breaks the ice for you, now its up to you to offer coupons, Drink & Food Specials, deals etc... and hopefully, they will recommend, Like, Tweet, +1 and give a citation as well come in and visit your business increasing the bottom line.
Bing has integrated Social Search with Foursquare and Facebook. This is another reason why businesses need to be socially active, writing posts, making comments, asking for citations etc.....
You can use these Social Networks to mine data for any business. The goal here is to create relationships, Increase Citations and foot or web traffic to your Local Business. The benefit of citations and social signals helps with an increase of organic rankings in local search and helps people find you in social applications for mobile devices.
I recommend adding Google Authorship for Google+ and joining Bing's So.cl Network. The key is to share, Re-share, Comment, Circle, Like and +1 content that is directly correlated with your niche. Become the so called "expert" and you will see your rankings, relationships, citations and business increase across the web as well to your Local Business. Don't forget to sign up on FourSquare, its growing tremendously and allows businesses to offer coupons and discounts with check-Ins. Showcase your businesses products and services on Pinterest, you would be surprised how much traffic this social network is driving to websites and Local Businesses.
There are many Social Networks out there. Here is a list of the ones I joined and try to stay active on, feel free to sign up, add me and more!
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Learning from facebook, Google+ is using the tagging feature which can be turned on in the Settings Page. By default it is automatically disabled. Google+ is calling it "Find My Face".
Google+ has also added a auto suggestion feature as well which of course makes it easier to tag photo's. Google+ has disabled this feature by default to protect certain user's privacy, for example: You go on an interview for a job and the potential employer looks you up on the major social networks and see's a picture of you passed out with vulgar writing on your forehead.
Google+ will be using data from Picasa Web Albums for the Face Recognition suggestion feature.
For website owners that have a Facebook page this can lead to an explosion of visitors! Think about all the relevant comments that can be left on their niche markets. You can also comment on other Facebook pages with links to your site or pages as well. You can read more about it here on Search Engine Land.
Facebook is rolling out a new feature called Frictionless Sharing, where your site visitors do not have to click the like button anymore, they just visit your page and your content is linked and shows up on their page. i think I like this for site owners, while its good promotion but what about privacy? I'm sure you don't want all people to know you visited a site trying to find answers about a personal problem. I'm sure Facebook must have some kind of options on it, kinda like a filter you would say.We will see what happens
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"