I love to watch Rands WhiteBoard Friday videos. In this one he discusses how mobile SEO can help your local business even if it is non-mobile. Listed below is the picture of the Whiteboard Break-Down.
I talk allot about Local, Mobile and Social Search, but without Mobile SEO your rankings can really be affected in the organic listings of Local SERP's. Following these simple guidelines will ensure your mobile site getting ranked on the first page of every major search engine.
Listed below are simple steps you can implement in your website so your customers can find your products and services from any mobile device.
NAP. Name, Address and Phone Number is one of the most important pieces of information you can add to a web page. This is self explanatory why you need this, however with mobile devices they can click on your phone number to call you from their mobile device, this is called a "call to action". I recommend adding the NAP to the footer in your website so it shows on all pages.
Responsive Website Design. This is how your website renders your content on mobile devices. Having a responsive site ensures that your visitors are served content that is readable, properly displayed and easy to navigate. Most Content Management Systems do this automatically for you, however you may need to implement a script. Here is a link to learn more: Mobile Redirect Script
Geo-Tags. Geo tagging your website and pictures allows your location to show up in search results when someone searches from a mobile device. You can implement Latitude and Longitude Geo-Code in Schema so it can be properly recognized by search engines. Picasa also allows you to Geo-tag your pictures. to learn more visit here: Geo-tags for local Businesses
Pictures and Video. Some mobile devices do not support flash. If you have flash content you can use HTML 5 standard tags to embed the video. I recommend staying away from flash as it slows down the page load speed. It is recommended that a page should load within 1 second on a mobile device depending on your connection. Pictures can be Geo-tagged using Picasa (link above). Pictures should have alt-image tags with proper descriptions of products and services preferably with location in the description.
Short-tail Keywords. People searching on mobile devices generally tend to put in keywords that are shorter in length as it takes more time to type on smaller devices. Put these short-tail keywords in the meta tags, header, body and footer.
Sitemap. Add a mobile XML Sitemap to your website. This gives page Hierarchy telling search engines which pages are more important and also allows for easier indexing. You can add a Mobile Sitemap here: Mobile Sitemap Generator
Maps. I prefer to use Google Maps. Make sure your pin marker is on the correct address. You can embed the map into any given web-page using a snippet of HTML code provided to you. You can add your business to here: Google Maps
Socialize. Add a social sharing widget as well add the links to your social networks. The more people that like or recommend your pages increases the links pointing to your mobile site in return helping to improve the rankings for your website in the organic listings. Social search is being integrated into search results so sharing your content and posting to your networks will send important social signals thus helping to increase your mobile website rankings.
Resources: To learn more about Mobile Website Guidelines please visit Google
Local Mobile Keyword Research Tool
Lets do Some Local Mobile Keyword Research. My go-to Keyword research tool is Google's Adwords Tool. This tool allows you to target specific keywords for mobile devices.
Mobile Auto Complete Feature
For this keyword research, my query is going to be "Bars in Bullhead City AZ" I chose this keyphrase from using my mobile device's Google search widget. Most people use the "Auto Complete" feature as they don't have to type out the whole search query. Researching Short-Tail Keywords are essential I believe in mobile keyword optimization for websites looking to promote their products and services.
What's nice is the Auto-Complete gives you a list of the most popular search terms. Copy these search terms and use them in the Adwords keyword tool to refine your queries.
Notice how I highlighted "In" & "To" you can add these words in your mobile SEO as well, don't forget to add "Near" "Area" and other Geographic Location terms. These words are not necessary to put in the keywords tool however using them in your mobile keyword research and mobile optimization cant hurt.
Refine Local Mobile Keywords
Refine Local Mobile Keywords
After the List of Keywords and Keyphrases has been populated, scroll down to look at the list. Google defaults the list under it's "Ad group ideas (Beta)" tab.
Here you can get ideas to add to your list of targeted mobile keywords. I highlighted "Local sports bar and grill" "Find local bars" "Cocktail bars" and "Pubs" <---last one great for St. Patrick's day, to add on my list. You can further refine your Keyword research by clicking on the blue keywords arrow and selecting "Show more like this" or select"More Like These" to the right of the Main Bold Keywords.
When finished checking the boxes of the keywords you want you can download via button above the list.
Applying Keyword Variation
Applying Keyword Variation
In "SEO" using keyword variation allows your keywords to come up in many queries and if your using Adwords these variations can help your ads show up more often. You can check this out by using the Adwords Traffic Estimator Tool.
Optimize your site further by using these keywords in the structured data of your website. Structured data allows search engines to find important information on what your website is about and display it accordingly in the Organic listings. You can find out more about how to add structured data here: Schema
Don't forget to add these mobile keywords in your description, alt image tags, meta tags, internal links, socialize, next to phone number and address.
Geo-Tagging your pictures, videos and website allows search engines to display targeted content based on geographic location. If you have a bar, restaurant or any business that offers products and services, I recommend Geo-Tags to help boost your optimization and lead the pack for organic mobile search. You can add these mobile optimized keywords in the Goe-Tag meta-data. More about how to add Geo-Tags to your website can be found here: Geo-Tag Your Local Business
Any ideas, Suggestions or Resources? please leave them in the comments below.
Google Mobile Sites
Google Mobile Sites allow you to build local business sites that are optimized for mobile devices. The Templates you can choose from are:
Name your Local Business Mobile Website. The name cannot be more than 32 characters long as this is going to be part of the URL.
Write a short description and choose from over 50 themes. You can also customize a theme so it matches your main business website.
Change Mobile Logo
The next thing you may want to do is add your logo to the mobile site. Under the More button there will be a drop down menu, scroll down to Manage Site and click on it. You will see this screen.
Under header you will see an option for "change logo" click on that to upload a logo or to enter a website address for your logo.
Mobile Site Layout Editor
You can use the New Site layout editor to customize your
Monetize Your Local Business Mobile Website with Adsence.
If your Mobile Website is lucky to have enough visitors you can monetize it with Mobile Adsence. Google automatically has Responsive Ads that displays relevant links and are not intrusive to mobile users, however links are large enough to click with your fingers.
Having Mobile Ads that go with your mobile design and that are responsive like your mobile site makes it better for the User as they fit with your content, and add more options for the user.
Mobile Analytics and Webmaster Tools
Now we need to add Analytics and Webmaster Tools to your mobile site to measure where your visitors are coming from, what devices are being used to search with, and Mobile Search Query Terms used to find your Local Mobile Business Website.
Webmaster Tools allow you to optimize your website using various settings, and allows you to fix any error's search engines may find when they crawl your mobile site.
Webmaster Tools-Fetch as Google
In Webmaster Tools you can have your Mobile Business Website indexed faster by Dashboard-Health-Fetch as Google. Click the button next to fetch and select "Mobile: Smartphone" from the drop down menu.
Leaving the URL field blank will fetch the homepage of your mobile site, This mobile website was fetched on 10/15/12 4:16 PM. Tomorrow I update this post with a screenshot of the Page to see how fast it was indexed.
Mobile Social Sharing
Social Sharing. Right now Google allows you to add the +1 Button to your website. Social Sharing and Click Metrics are going to be playing a big role in Search Engine rankings,and I believe this to be true as Social Integration with Citations and Authorship is already being displayed in the organic listings
You can add the +1 button by click on: Edit Page-Insert-+1Button
Edit Mobile Content
Edit the rest of your content using the Mobile Content Editor. You can add in Links, change Font, Colors and Google gadgets
Google gadgets can be added from the drop down menu under Insert. To edit your gadget like a call to action click on the gadget then click on the sprocket icon. Call to actions are very important and provides more information like click to call and Maps.
Everything is lined up in the middle of your Mobile site, this makes it easy to display on mobile devices, Takes less time to load. You can see the Mobile Business Website here: Bullhead City & Las Vegas Website Design.
This website already is a responsive website for mobile devices, I just wanted to give Google's Mobile sites a try and have it act as a hub-page to analyze and optimize it to see where I can place it in the rankings. There are allot more options available to choose from using the different site designs depending on your niche. I just have to link it to 'Google+', 'Google+ Local' and other sites for further of-page optimization I used a Geo-Tagged Picture and will maybe add a Video to it as well.
Any suggestion, Questions or strategies used? let me know in the comments below.
Kaywa QR Code Generator
I like QR codes and love them for marketing purposes. There are many QR code generators out there however I like Kaywa's QR Code Generator for the following reasons, they give you four options to generate QR codes for:
I thought of a few ideas for QR Codes and I listed them below with pictures and descriptions, I used this website as examples for the material just to show you some ideas for your local business. If you don't know what QR Codes are here is a description from Wikipedia: QR Codes.
QR Code for Business Cards
QR codes for Business cards, what do you think? here is a sample business card I made up with Microsoft Office and included a QR code on it. If you have more services you want to display on front of your business card I would put it on the back right in the middle making it easy to scan for your mobile device.
I like the idea of having QR codes on business cards for the reason is that usually your business card is given or taken on the go and anyone wanting to learn more about you or your business has the opportunity to learn more about you and your services on their own time.
QR Codes for Products and Services
Qr codes for product information. You see these all over in magazines and other print publications, as you an see here I made up one for a digital product.
There is so much more information that can be learned for potential or existing customers by adding QR codes to Flyers, Menus, handouts, magazines, newspapers etc..
QR codes can link to Digital Downloads on your website as well Apps in Google Play, Amazon, Apple, Slideshare and more.
I think a good practice in adding QR codes for a product or service that links to a call of action like Buy now, or to capture a lead. Did you know that according to a recent survey 64% of Mobile Searches for the restaurant business converts within the hour! Optimizing your website for Local Business should include QR codes to maps so your customers can find your business resulting in more foot traffic to your brick & mortar.
QR codes for Socialization
QR codes for Socialization. I think this is one of the most important pieces of advertising material you can have that you present to your customers. Google and Bing are including Social Signals from other websites as well as their own and displaying them in the organic search results.
Google is using Zagat, Bing is using Foursquare and Facebook for Social search integration. Social Signals are Citations(Reviews) Click Metrics(How Many Clicks) and Shares (Re-tweets, Re-pins) plus others like "Authorship".
Including QR codes on your menus linked to Zagat, Google+ or Foursquare gives your customer the opportunity to check out more offers, coupons, discounts and even leave a review which counts towards higher rankings in the Organic results for local search.
Foursquare now offers discounts for certain check-ins to local businesses. You can add a QR code to your flyer, menu etc.. for your customers to check-in and receive a discount or something free and maybe they will upload a tip and picture praising your local business and the exceptional service they received.
Do you have more ideas for QR codes? Please leave a comment with your ideas or current tactics for marketing with QR codes.
"By Shawn Lippert"
Furniture Closeouts Google+ Local Listing Ranked #1
I was reading an article a month or two ago on how high the percentage is for mobile ads that get clicked on, however the conversion rate is very low. Then I realized what was happening as I constantly found myself clicking on mobile banner ads accidentally as I was browsing the web or playing a game with in-app advertising on my Samsung Galaxy S.
I constantly Search Google and use the Auto-Complete feature allot and use it to check out the SERP's on my mobile device for some of my local clients products and services. Most of the keywords I searched for were only 1 to 2 words long as the Auto Complete feature populated the best keywords for the query.I came up with a list of these mobile keywords
Local Business Keywords
You are probably wondering where I'm going with this right? Well For one of my Local Clients I started optimizing their Google Adwords with Mobile Ads using these keywords and of course Geo-Targeting them. In their Local Business listing on Google+ I optimized their Posts, pictures and descriptions with the keywords optimized for Mobile Search. Notice how many impressions in the picture to the right, there was a total of 355 impressions and exactly 157 calls to action most of them for driving directions and more info on maps
Furniture Closeouts Local Business Listing on Google
This tells me that most people are searching for local products and services with their mobile devices, as you can see my local client Furniture Closeouts on Google is in second place for the Maps Listing. The first place listing is for a business that moved to another city in Arizona. They also have their own website they can optimize as where my local client does not. it is possible to optimize a local client using Google+ Local and have them rank high in the Organic Listings even with-out a website of their own.
As for the Mobile Ads there was a slight increase in the clicks for the past month. I need to do more optimizing and I will see what happens.
If you have a Local Business Start optimizing for Mobile Search with shorter keywords instead of Long-Tail as the Auto Complete feature shows these more and it seems that is what people are clicking on.
I have been into mobile development lately with developing apps and HTML 5, so I get allot of E-mails and people on Linked in Groups asking me about a simple way to implement a Redirection code for mobile devices.
If you are browsing this site or blog with your mobile device you are already viewing the redirection code in action, there is also a choice to view this website in original mode.
*Update- Mobile Moxie has a Redirection Script Generator that generates a server side script for sites that are Desktop, Tablet, Mobile or WAP and directs your users to the preferred choice.
By "Shawn Lippert"
See what your customers see on a mobile phone. Google's new initiative GOMO allows you to input your site and see how it looks on a mobile device and evaluates it. The basic 4 categories I scored 4 out of 4 on, not too bad I guess. Look at the results below and go give it a try.
The 4 Basic categories are below with the results included:
GOMO also gives you a PDF report on your site that gives a little further in depth analysis. They also give some extra tips and tricks on making your site more mobile friendly and how to market it effectively. There are some resources to help you build a mobile site as well or have a agency do it for your for a specific price and timeline.
This is a useful tool. If you need your site mobilized it's good to have the #1 search engine analyze it for you using their requirements. If you want to know more about GOMO here is an excerpt from their site:
"GoMo is a Google-led initiative dedicated to helping businesses “Go Mobile” by providing them with the tools and resources
they need to make their websites more mobile-friendly. On the GoMo website, businesses can see how their
sites look on a mobile device using the GoMoMeter tool and get personalized recommendations for creating a more
mobile-friendly experience. The site also has information on current mobile trends and mobile site best practices, aswell as a list of developers ready to help companies build their mobile sites."
For more information, visit:http://howtogomo.com
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"