Second, most site builders come with some form of Blogging platform. I think a blog is very important for local business as it is always new and fresh content that gets updated regularly for the search engines as well as keep your readers and customers informed on new products and info. Most business sites are using a blogging platform as their main page, Its engaging to users and being the main page it is updated frequently.
I like to build out the local site using Weebly's Drag & Drop CMS. It is unbelievably easy to learn from and teach site owners how to update their content. Check out some of the elements you can use in the snapshots below.
After you build your local site, do your SEO and socialize then submit your site to some Local Business Directories. Read more info on tips and strategies on this blog for on page & off page local SEO & Marketing.