Las Vegas Website Design and Local SEO
  • Home
  • Website Services
    • Google My Business
    • Local Business Directory Citation Listing (NAP)
    • Social Media Marketing
    • Website Design
  • About
    • Contact Us
    • Shawn Lippert
    • Privacy Policy
    • Terms Of Use

Geo-Tag Your Business for Better Rankings

10/1/2012

4 Comments

 
Geo-Tags
Geo-Tags
Back in April Google started showing results with Geo-Tags in local search. With the integration of Social Signals and Google+ Local, Geo-Tags have become more so important in ranking your business and products. If you have the Google Authorship Markup enabled from your site linked to Google+ this will greatly increase the visibility and click-through rates in Organic Rankings.

Adding Geo-Tags to your HTML code of your web-page is easy with a Geo-Tag Generator. Add these Tags in the header section between the head and body. These tags are also known as Meta-Tags, search engines read this Metadata to tell what your site is about and Geo-Tags tell them where the web-page is located.

Picture
Geo-Tag Source Code
The easiest way to generate the Geo-Tag code is to put in the address of your Local Business and press search. All the information will be automatically generated so you can copy and paste the source code into your HTML.

Check the Dublin Core Box and put in a description as some Geo-Databases use this in their search results. Adding in a description is very useful as it gives specific keywords for you local business and products or services, with mobile search this becomes more valuable for short and long-tail keywords as most people click on the auto-complete feature offered.

Geo-Tag Validator
Geo-Tag Validator
The last step is to Validate your Geo-Tags with the Geo-Tag Validator and this will tell you if everything is intsalled and working OK. The end result you want to see is something like this towards the bottom:
"Conclusion: All geo-tag items are complete and valid!
The page contains valid 'ICBM' and 'DC.title' tags as well!"

Any recommendations will be displayed as well with any other data. It is important that these Geo-Tags are implemented properly as Bing uses them in Search results and Google uses them in Google Maps to find your local business

Bullhead City and Las Vegas Website Design
Bullhead City & Las Vegas Website Design
Now that you have your website Geo-Tagged, lets focus on Geo-Tagging your images. Most businesses have a Logo, this of course increases your brand awareness. If you have images for your products and services this will work to. The goal here of course is to increase the rankings of your business, products and services images above your competitors. Geo-Tagging these images will have a positive impact in the SERP's for your organic rankings.

Add photos using Picasa <---instructions and Geo-Tag them. Next you can export them to a place on your Hard Drive them upload them to your Google+ Local account or Local Business page and all the data with the Geo-Tags will be exported with the photo in the EXIF metadata. As you can see here one of the photos are showing up for my local business listing on Google Maps.

You can do this with many photo's and upload an unlimited amount through picasa and they all will be Geo-Tagged in your Google+ Photo Albums. To see them in action just click on the photo you want then click on Photo details and click on the map. don't forget to add a description (your Business Keywords) of the photos as well for each one after you view it in the album.

I hope this helps you in Ranking your local business higher in the SERP's
"By Shawn Lippert"

4 Comments
Mike link
10/7/2012 08:52:59 am

Does the geo-tag work in conjunction with the Schema markup language, or is this intended to be used in lieu of that? If using this instead, could you explain the pros and cons of each?

Reply
Shawn Lippert link
10/7/2012 11:39:13 am

Yes the Geo-tag works in Conjunction with the Schema markup. The Geo-tag is for Location based products and services as well as websites, whereas the Schema Markup is to tell search engines what that particular page is all about.
I think a best practice would be to add the Geo-tag to the main HTML of your whole website and to add a different Schema to each particular page as the major search engines use Schema to display a snippet of the most important information on a page for queries in Organic Search Results.

Reply
mike link
10/8/2012 01:55:57 am

Thanks for your quick and concise reply, I do appreciate it. So then is it safe to assume that the Schema markup would go in the same place on other pages, i.e. between <head> and </head>?

By the way Shawn, the blogclans thing on your site makes it almost impossible to use on mobile.

Reply
Shawn Lippert link
10/8/2012 02:44:21 am

Yes put the Schema between the <head> and </head>, You are right about the BlogClans, I'm working on adjusting the code for mobile devices to make it easier to exit out and not float, I just may have to abandon it, however they are driving targeted traffic to this blog.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Local SEO Guy
    Local SEO Guy
    Local Business Website Design, SEO and Internet Marketing Blog
    By "Shawn Lippert"

    Social

    Follow Me!
    Web Design Blogs
    Web Design sites

    Share!


    Categories

    All
    Adsence
    Adwords
    Affiliate
    Alerts
    All
    Analytics
    Android
    Apps
    Articles
    Authorship
    Backlinks
    Banners
    Blogs
    Box
    Browsers
    Buttons
    Characters
    Charts
    Chill
    Codes
    Colors
    Commercial Marketing
    Content Marketing
    Css
    Css3
    Drop Down Menu
    Dynamic Html
    Effects
    Engage For Agencies
    Facebook
    Flash
    Forms
    Forums
    Free
    Games
    Generators
    Geo Tags
    Goe-Tags
    Google
    Google+
    How To
    Html
    Html 5
    Hyperlinks
    Images
    Infographic
    Ios Phone
    Javascripts
    Jquery
    Keywords
    Link Building
    Link Exchange
    Links
    List
    Local Search
    Local Search
    Long Tail Keywords
    Long-Tail Keywords
    Marketing
    Menus
    Meta Tag Generator
    Mobile
    News
    Pinterest
    Plugins
    Pop Up
    Ranking
    Scroller
    Search Engines
    Sem
    Seo
    Services
    Social
    Social Marketing
    Social Networks
    Software
    Tables
    Text
    Ticker
    Toolbar
    Tools
    Traffic
    Translate
    Video
    Web Development
    Welcome
    Windows Mobile
    Wordpress

    Archives

    December 2014
    May 2014
    March 2014
    January 2014
    November 2013
    October 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011


    List Once, Be Found Everywhere…Business Profile Syndication from www.UBL.org.
Powered by Create your own unique website with customizable templates.
  • Home
  • Website Services
    • Google My Business
    • Local Business Directory Citation Listing (NAP)
    • Social Media Marketing
    • Website Design
  • About
    • Contact Us
    • Shawn Lippert
    • Privacy Policy
    • Terms Of Use