One of the Keywords i use is "Mattress Stores" for a local client called Furniture Closeouts located in Bullhead City AZ. I had set up a Google Places account as well as a Google+ account a while back for the business and linked them together. I was getting mixed results in the SERPs as those keywords were ranking in the top 5.
I added a Local page the other day to my Google+ account for Furniture Closeouts, uploaded some pictures and videos and tagged them. The results shown below are already showing up for the #1 spot
Here is a link to the Local page i created the other day: Furniture Closeouts
Here is the Link to the Query I used on Google+: Mattress Stores
With everything going mobile and as more people use the Google+ App for their local searches I'm sure it will increase the foot-traffic to their local business. However most people still use their default search app on their smartphones, so I need to do some more SEO in order to gain the #1 spot in the Organic Listings.