Google Over Optimization Workaround
With all the recent hoopla of Google's algorithm changes, specifically about sites that may be penalized for over optimization discussed by Matt Cutts of Google, we just have to make sure as Internet marketers and webmasters that we implement a few changes. I would not do a whole site overhaul unless you think your site really needs it, for the most part if it is working for you now and it is not broke don't fix it, just fine tune it! Here is the Audio Link: Google Over Optimization Penalties.
I have a few techniques I use here on this site to help my rankings.These tecniques I use work for this site and I have seen the traffic jump drastically and I'm sure by implementing some of these techniques you will also see more targeted traffic.
Correlating Sites: I create blogs from WordPress, Blogger MyOpera and such with links that correlate to each page on my main site. These sites are for informational purposes only and are descriptive with links that include the topic to each page of my main site.
Social Sites: I use Google+, Facebook, Twitter, Pinterest, Chill.com, Zurker and a Stumbleupon just to mention a few to promote my pages. I create contests and usefull content that teaches or gives tips on certain topics that people will like, re-tweet, re-pin(include additional links in your pins to your site) and share to create a viral lift.
Deep Linking: Deep linking will show up in Google's results as additional links below the main result for the search query. make these deep links descriptive and have the same title that matched the page you are linking too. If you have pages that you think are more important, don't put those links no farther 1 to 2 clicks from the main page, this will tell Google about he importance of those links and establish hierarchy.
Tags: Use tags to describe your page by using keyword variations and try to use them within your content on the page.Bookmarking Sites: use these sites to create bookmarks and make them public and descriptive pointing to your site. Google still uses links to rank your site, and when you have popular sites that link back to your pages this gives some of that authority to your pages.
Long Tail Keywords: These type of Keywords are more descriptive and easier to rank for. They can produce more targeted traffic and with Google's new Semantic Search, these types of Keywords will make a big difference in rankings as Google will better understand what the user is searching for.
Google has also released a video of a Search results quality meeting with some points to follow:
In Closing, I would like to take a minute and discuss why you should not be to worried about over optimizing. Take a look at these other big sites like delicious.com, Digg, StumbleUpon and Social Bookmarking sites. These sites most likely will not be penalized even though they are rich with keyword content using cloud tags and categories that have single keywords and key-phrases.
They have content that is constantly fresh, the sites have been around for a long time, their social engagement is astronomical and they give value to a good user experience. Like I said above, I would not do a site overhaul unless it is giving a bad user experience and is not offering unique content that cannot be found anywhere else on the internet.
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"