Las Vegas Website Design and Local SEO
  • Home
  • Website Services
    • Google My Business
    • Local Business Directory Citation Listing (NAP)
    • Social Media Marketing
    • Website Design
  • About
    • Contact Us
    • Shawn Lippert
    • Privacy Policy
    • Terms Of Use

How to optimize for Social Search and  Posts for Search Engines

6/8/2012

0 Comments

 
What the Plus, Google Plus for the rest of Us
What the Plus,Google+ for the Rest of Us
I Just got done reading Guy Kawasaki's Book "What The Plus, Google+ for the Rest of Us"let me tell you, this guy has done his research and if you don't start using Google+ for personal and business use, you are missing out on one of the most advanced social networks on the Internet!.

There is so much to go through in the PDF version which I have uploaded here for you to read, however since I'm a Search Engine Marketer and SEO kind of guy. I immediately took interest on the part of "How to Optimize for Social Search" and "How to Optimize your Posts for Search Engines". Scroll down to page 87 where he explains How to optimize for Social Search.

How to optimize for Social Search.
What I take from it is that you should write about what your niche is and quite often so your name stays on the list of  "Suggested People" in the right  Sidebar (This increases your Authority and Gives Higher click through rates) Give tips and help other people, the more you comment on your niche the more likely your posts and comments will show up in search results. He calls this SED: Search Engine Duhism.

How to Optimize Your Posts for Search Engines.Pg 147
Guy Kawasaki basically says "Write Good Shit", write stuff people will enjoy and want to share with others. If it is good, Google will find it and index it accordingly.

I will ad on to the above subject since it was short, however he is right on the mark about writing good content.
From my personal experience with optimizing Google+ Business pages, I listed the following Tips to increase your visibility in Google+ and on the SERP's

Authorship-Include Google's Authorship on your blog and add it to your Google+ profile, this increases click-through rates and gives better credibility. Instructions on how to do it are explained here: Google Authorship
Hash-tags-Include Hash-tags like this: #SEO to make it easier to find your posts in search.
Pictures-Google+ is a visual world, people click on stimulating pictures and tend to comment on them the most. Provide a description and tag your pictures.
Videos-Short video clips no longer than 30 seconds should keep peoples attention, include a short description what the video is about.
Address-Include your address on your Google+ business page and in important posts as well, this is good for the Google+ Local Search Feature and it woks in the Google+ App for Mobile devices, I use it daily and it works (Brick and Morter stores take note) this will increase your foot traffic and Local brand.
Share-This is one of the most important things in Google+. Sharing other peoples posts and mentioning them by adding the + and their name or business like this +Guy Kawasaki will let them know you mentioned them, and increase your visibility and gain new followers

Be sure to check out Guy Kawasaki's Google+ page and his other books for that matter. He gives great advice and is a tremendous Content Curator with a big following.

About Guy Kawasaki Excerpt from PDF
"Guy Kawasaki is the author of eleven books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He is also the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College."
By "Shawn Lippert"

What the Plus, Google+ for the Rest of Us. BY "Guy Kawasaki". PDF

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Local SEO Guy
    Local SEO Guy
    Local Business Website Design, SEO and Internet Marketing Blog
    By "Shawn Lippert"

    Social

    Follow Me!
    Web Design Blogs
    Web Design sites

    Share!


    Categories

    All
    Adsence
    Adwords
    Affiliate
    Alerts
    All
    Analytics
    Android
    Apps
    Articles
    Authorship
    Backlinks
    Banners
    Blogs
    Box
    Browsers
    Buttons
    Characters
    Charts
    Chill
    Codes
    Colors
    Commercial Marketing
    Content Marketing
    Css
    Css3
    Drop Down Menu
    Dynamic Html
    Effects
    Engage For Agencies
    Facebook
    Flash
    Forms
    Forums
    Free
    Games
    Generators
    Geo Tags
    Goe-Tags
    Google
    Google+
    How To
    Html
    Html 5
    Hyperlinks
    Images
    Infographic
    Ios Phone
    Javascripts
    Jquery
    Keywords
    Link Building
    Link Exchange
    Links
    List
    Local Search
    Local Search
    Long Tail Keywords
    Long-Tail Keywords
    Marketing
    Menus
    Meta Tag Generator
    Mobile
    News
    Pinterest
    Plugins
    Pop Up
    Ranking
    Scroller
    Search Engines
    Sem
    Seo
    Services
    Social
    Social Marketing
    Social Networks
    Software
    Tables
    Text
    Ticker
    Toolbar
    Tools
    Traffic
    Translate
    Video
    Web Development
    Welcome
    Windows Mobile
    Wordpress

    Archives

    December 2014
    May 2014
    March 2014
    January 2014
    November 2013
    October 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011


    List Once, Be Found Everywhere…Business Profile Syndication from www.UBL.org.
Powered by Create your own unique website with customizable templates.
  • Home
  • Website Services
    • Google My Business
    • Local Business Directory Citation Listing (NAP)
    • Social Media Marketing
    • Website Design
  • About
    • Contact Us
    • Shawn Lippert
    • Privacy Policy
    • Terms Of Use