There is so much to go through in the PDF version which I have uploaded here for you to read, however since I'm a Search Engine Marketer and SEO kind of guy. I immediately took interest on the part of "How to Optimize for Social Search" and "How to Optimize your Posts for Search Engines". Scroll down to page 87 where he explains How to optimize for Social Search.
How to optimize for Social Search.
What I take from it is that you should write about what your niche is and quite often so your name stays on the list of "Suggested People" in the right Sidebar (This increases your Authority and Gives Higher click through rates) Give tips and help other people, the more you comment on your niche the more likely your posts and comments will show up in search results. He calls this SED: Search Engine Duhism.
How to Optimize Your Posts for Search Engines.Pg 147
Guy Kawasaki basically says "Write Good Shit", write stuff people will enjoy and want to share with others. If it is good, Google will find it and index it accordingly.
I will ad on to the above subject since it was short, however he is right on the mark about writing good content.
From my personal experience with optimizing Google+ Business pages, I listed the following Tips to increase your visibility in Google+ and on the SERP's
Authorship-Include Google's Authorship on your blog and add it to your Google+ profile, this increases click-through rates and gives better credibility. Instructions on how to do it are explained here: Google Authorship
Hash-tags-Include Hash-tags like this: #SEO to make it easier to find your posts in search.
Pictures-Google+ is a visual world, people click on stimulating pictures and tend to comment on them the most. Provide a description and tag your pictures.
Videos-Short video clips no longer than 30 seconds should keep peoples attention, include a short description what the video is about.
Address-Include your address on your Google+ business page and in important posts as well, this is good for the Google+ Local Search Feature and it woks in the Google+ App for Mobile devices, I use it daily and it works (Brick and Morter stores take note) this will increase your foot traffic and Local brand.
Share-This is one of the most important things in Google+. Sharing other peoples posts and mentioning them by adding the + and their name or business like this +Guy Kawasaki will let them know you mentioned them, and increase your visibility and gain new followers
Be sure to check out Guy Kawasaki's Google+ page and his other books for that matter. He gives great advice and is a tremendous Content Curator with a big following.
About Guy Kawasaki Excerpt from PDF
"Guy Kawasaki is the author of eleven books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He is also the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College."
By "Shawn Lippert"