Structured micro-data is a way for search engine to make sense of content in your HTML. Google, Bing and other search engines created a structured data standard called schema.org.
Schema Micro-Data tells Search Engines what a particular product is about and this info is usually shown in the SERP's as a Rich Snippet. This kind of Snippet is chock full of information and can increase the visibility of your Local Business Products and Services.
So how do you use Schema and add it to each individual page? Raven Tools have made it easy for us by creating a tool that lets you list your products, Services, reviews etc.
This very cool tool is called the Schema Creator. Copy and paste is all there is to it! First step is to figure out which schema you want to use and select it as you can see in the picture to the right. After you have selected your Schema it will take you to a form to fill out and this is where it gets fun!
Schema Creator Form
Select from the Drop-Down List Local Business and fill out the rest of the form. When you get to City, State and Region you would want to put your Local Business address. Now if you want to cover multiple service areas you can add an additional state in the region area as I have done here.
Next you can see a preview of how the structured data looks. Underneath the preview you can copy and paste into your HTML document (Page) in the header.
To see how the data looks in search results head on over to Google's Rich Snippet Testing Tool for Local Search and this will show you if it is working or not.
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"