Schema Micro-Data tells Search Engines what a particular product is about and this info is usually shown in the SERP's as a Rich Snippet. This kind of Snippet is chock full of information and can increase the visibility of your Local Business Products and Services.
This very cool tool is called the Schema Creator. Copy and paste is all there is to it! First step is to figure out which schema you want to use and select it as you can see in the picture to the right. After you have selected your Schema it will take you to a form to fill out and this is where it gets fun!
Next you can see a preview of how the structured data looks. Underneath the preview you can copy and paste into your HTML document (Page) in the header.
To see how the data looks in search results head on over to Google's Rich Snippet Testing Tool for Local Search and this will show you if it is working or not.