First they check the Search Engine Local Listings to see how well your business is optimized in Google Places, Yahoo Local and Bing Local, for example they check on any reviews that may help your Local Business Listing ranking .
Second they check for Citations in national Local Directories, These Citations optimized with Pictures, Address and Business info will naturally increase your score.
Third they check for your competitors citations. This allows you to list where they are in your industry specific and Geo location directories.
The fourth step they check is on Social media Sites for example: Facebook, Twitter, Foursquare and LinkedIn. The Search Engines look to see if your engaging with your customers. Build out the pages on these sites and include a full profile with NAP (Name, address, and Phone Number). This builds trust which can rank you higher and they also recommend you to upload a YouTube Business Video to increase your visibility.
The fifth step they check is your reviews. High reviews are a trust builder for your prospective clients. Your prospect is more likely to call, email or walk in if they see more stars.Increase your reputation management score by getting more positive reviews.
The sixth and last step they check is a the rankings for the top 5 keywords in Google, Yahoo and Bing.They check both the main site (pure organic rankings) and the 'local' sections on all three search engines. Your score will increase as your rankings increase on these 3 major search engines.
- Enter your Business Phone Number
- Enter your E-mail Address
- Choose the advanced report (Beta)
- Fill out your 5 keywords
- Enter your Twitter Username
- Fill out the "More About You section"
- Hit the "Request The Report" Button
The report does give good info on directories and locations of your citations, mentions etc and lists directories where you can sign up for to submit your business info as well as submit to Competition Citation Comparison websites. I also like the fact it shows your rankings in the organic listings and local listings with great detail.
As with any report its good to manually compare the results and see where exactly you need to improve on. I like this tool and recommend it for the information it provides you about where to list your business info and what you should be doing more of to engage your customers as well as see where your local competition is submitting their info to improve their rankings.