If you noticed some of the software programs I offer here have long keywords used to describe them and link to. Using Long keywords like Drop Down Menu Generator Software allows that key phrase to be ranked higher in the search engines. Smaller keywords are searched more often, however are much more competitive and harder to rank for.Using Blogs to create content and links to your pages help out the keyword rankings as it is fresh content and each post can have its own dedicated page linking to your keyword or key phrase you are promoting as well as you can post the appropriate categories tags to create an additional link.
Local Business Website Design, SEO and Internet Marketing Blog
By "Shawn Lippert"