- Phone number
I like the idea of having QR codes on business cards for the reason is that usually your business card is given or taken on the go and anyone wanting to learn more about you or your business has the opportunity to learn more about you and your services on their own time.
There is so much more information that can be learned for potential or existing customers by adding QR codes to Flyers, Menus, handouts, magazines, newspapers etc..
QR codes can link to Digital Downloads on your website as well Apps in Google Play, Amazon, Apple, Slideshare and more.
I think a good practice in adding QR codes for a product or service that links to a call of action like Buy now, or to capture a lead. Did you know that according to a recent survey 64% of Mobile Searches for the restaurant business converts within the hour! Optimizing your website for Local Business should include QR codes to maps so your customers can find your business resulting in more foot traffic to your brick & mortar.
Google is using Zagat, Bing is using Foursquare and Facebook for Social search integration. Social Signals are Citations(Reviews) Click Metrics(How Many Clicks) and Shares (Re-tweets, Re-pins) plus others like "Authorship".
Including QR codes on your menus linked to Zagat, Google+ or Foursquare gives your customer the opportunity to check out more offers, coupons, discounts and even leave a review which counts towards higher rankings in the Organic results for local search.
Foursquare now offers discounts for certain check-ins to local businesses. You can add a QR code to your flyer, menu etc.. for your customers to check-in and receive a discount or something free and maybe they will upload a tip and picture praising your local business and the exceptional service they received.
Do you have more ideas for QR codes? Please leave a comment with your ideas or current tactics for marketing with QR codes.
"By Shawn Lippert"