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Semantic Search and Long Tail Keywords

3/16/2012

4 Comments

 
The Wall Street Journal reports that Google along with MetaWeb are updating their Search Algorithm so that the Search Engine understands queries that have more than one meaning using Entities. What are Entities? Watch the video below for a further explanation.

Homonyms
What I take from the video is that Semantic Search will better understand a word or set of words like "Fluke" and the results will show links to a "Fish" and not results that include links to the movie "Fluke" about a dog.. Google's search engine will better understand a search querie based on Metawebs technology and show you more targeted results.

 I'm interested how this is going to effect Long Tail Keywords that can have many meanings. Internet Marketers and webmasters looking to rank higher for Long tail keywords and can benefit from SEO with the new Semantic search by further defining what they mean by tagging Entities with the Metaweb technology.

Compund Words
 If you are using compound words like "Notebook" Google already recognizes that most people are searching for "Notebook" Computers and not about Notebooks for writing in. I think when you get to the Semantic Search just like now you may have a hard time ranking for that keyword, and if you have a site that sells Notebooks for school kids, that keyword will be very difficult to rank for. However I do believe with Google tracking your "cookies" and based on your profile they can send you more targeted results for the right meaning.

Palidromes
I searched for Keywords that  have the same letters like "dennis" and "Sinned" and Google has no problem showing results that are the correct results for their respective English meanings. I wonder what google is going to do for these kinds of words that are meant for foreign websites and they are read from right to left. This why Google has Search Engine results and web page evaluators that are currently classifying every page on the web to make search queries are  more relevant for Top Level Domains and such.

Long Tail Keywords
Usually it is easier to rank for Long Tail Keywords and the traffic is more targeted. With Semantic Search I think they should be descriptive and the results will be more defined and data driven. Use the MetaWeb technology to your advantage and build a website with products and services including their data for a better user experience and achieve better rankings for pages that have unique useful information.

  In closing I think Entities are a good idea and are driven by human results to build a more intuitive search experience. Search Engines are constantly modifying their algorithms so not only no-one may game the system but to serve up more relevant and targeted results defined by their own users.
  I would head on over to my profile on Freebase.com which is Metawebs database for its new Search technology and start defining your entities to help your brand and SEO efforts.
4 Comments
SEO Universiteit link
3/16/2012 07:52:23 pm

This sounds very impressive. But how can someone use this for SEO purposes? Should I use more words related to the main subject? Or do i need to link to websites that talks about the subject. For example if i write about a subject should i make a backlink to a site related with the subject? So a search engine knows what i mean? it looks very complicated, but interesting.

Reply
SHAWN LIPPERT link
3/17/2012 12:47:24 am

When it comes to Long tail Keywords make sure your backlink is descriptive and that the url you link to also has those keywords in it. I would also right a description below the link and Google will see the correlation. The reason I say Long Tail Keywords with Semantic Search is that until Google fully refines their Search algorithm with the new Metaweb technology, long tail keywords will be less likely to have other meanings and you should get more targeted traffic.

On each page I would add more links that are within correlation to the subject and Google will display those links in the Search engine results as 'Additional links" below the main query link.

Good links I would consider adding to a page would be links that point to facts or data currently about the current topic as that's what google is looking to display on the search engine results.

Reply
SEO packages link
5/18/2012 05:21:44 pm

Link building technology is built by good link building services companies is very complicated and is usually based on using advanced algorithms which make use of links and link parameters by which the relevant of a particular page or a website is calculated or estimated.

Reply
Las Vegas Search Engine Marketing link
7/3/2012 03:25:57 pm

Useful information shared..I am very happy to read this article..Thanks for giving us nice info. Fantastic walk-through. I appreciate this post.

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