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Using Google Insights for Search to build Links and SEO

12/19/2011

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I've been using Google's Insights for Search for SEO and Keywords for backlinks. This site is mostly about JavaScript, CSS and HTML codes with some Marketing Services. What I like about it is you can see the interest over time, what the Regional Interests are, Top Searches and Rising Searches for those keywords.
  Using the Interest over time chart gives you the ability to forecast the trend of those keywords, as you can see the falling trend worldwide for the keywords " JavaScript Codes"see example below.
Now if you see a trend like this for your keywords don't let it discourage you. Look at the next chart. Regional Interest's provide you with a great marketing opportunity. What I do is look for those countries at the top of the list and I search for Blogs and Forums that are correlating to my site and I make links using a translation tool from English to whatever language that site is in. For example: Indonesian to English  Kode javascript-JavaScript Codes. I look at the chart below and see what countries would benefit me the most. See Chart Below:

1. Philippines 100
2. India 36
3. Singapore 15
4. United States 8
5. Australia 8
6. United Kingdom 7
7. Canada 7
8. Netherlands 7
9. France 3
10. Germany 2
 
  I use the Top Search terms for my Query "JavaScript Codes" to optimize my site and make backlinks accordingly.These keywords I point to my main page except for the color codes.See chart below:
The next chart is Rising Searches and this gives me a good Idea of what I want to make a certain page on for that particular code. You can click on it to further drill down and see what other variations are for those keywords. Optimize your page for those keywords or key phrases and make correlating backlinks in blogs, forums, social networks etc, and see how that page rises to the top of the major search engines.
To sum things up here, why not market to the world if you can. Add a translator button to your site as I have done here on the top left hand corner. The more visitors your site gets the more popular it becomes with inbound links. Think about generating revenue from advertising if you do not have a product or service to sell visitors from other markets of the world. Think outside the United States and invite people from around the world!
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